How do you allocate your budget across different types of events and activities within an event?
2 Answers
Harvey Vice President Marketing • 1y
The events team funds the overall structure and footprint of our event. However we partner heavily with the field marketing teams who have supplemental budget to fund anc...
836 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 11mo
Events are expensive. Before allocating any budget, it's important to make sure that you have the resources to fully support the event - a robust pre-event plan, adequate...
388 Views
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