How do you allocate your budget across different types of events and activities within an event?
2 Answers
Harvey Vice President Marketing • 2y
The events team funds the overall structure and footprint of our event. However we partner heavily with the field marketing teams who have supplemental budget to fund anc...
839 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Events are expensive. Before allocating any budget, it's important to make sure that you have the resources to fully support the event - a robust pre-event plan, adequate...
389 Views
Related Questions
Customer Marketing often requires marketing budget. What do you find in a typical percentage of the total marketing budget that should be allocated to Customer Marketing?How do you adapt one strategy to garner different types of wins from different campaigns and how do you best set expectations with internal stakeholders about what kinds of results they might see over the life cycle of the demand generation strategy?What criteria do you use to select events that have the highest potential ROI?What factors do you assess in order to properly prioritize the timing of and budget allocated to different campaigns within a strategy (for example, launching an Account Based Marketing campaign versus a brand awareness campaign)?How do you tailor your event content to different stages of the buyer’s journey?What are specific tactics that a budget is associated with for your role in account based marketing?