How do you allocate your budget across different types of events and activities within an event?
1 Answer
Salesforce Vice President, C-Suite Marketing • May 23
The events team funds the overall structure and footprint of our event. However we partner heavily with the field marketing teams who have supplemental budget to fund ancillary events and the content and programming needed. Having clear tracking and reporting put into place to be able to measure each sub event and also qualitative attendee feedback can help over time to see how each sub event is performing within the broader even to make optimizations.
690 Views
Related Questions
What are the key strategies and tactics used in growth marketing?How do you identify where leads are falling off and how do you optimize for lead conversion?When breaking into a new target audience what are the first channels you look to develop?What growth strategies can be used to increase customer lifetime value?How to target different personas from a point where they are present to digest?What are primary KPIs for Account Based Marketing?