How do you allocate your budget across different types of events and activities within an event?
1 Answer
Kexin Chen
Salesforce Vice President, C-Suite Marketing • May 24
The events team funds the overall structure and footprint of our event. However we partner heavily with the field marketing teams who have supplemental budget to fund ancillary events and the content and programming needed. Having clear tracking and reporting put into place to be able to measure each sub event and also qualitative attendee feedback can help over time to see how each sub event is performing within the broader even to make optimizations.
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