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How do you allocate your budget across different types of events and activities within an event?

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2 Answers
Event Marketing Strategy
  1. Kexin Chen
    Kexin Chen

    Harvey Vice President Marketing • 2y

    The events team funds the overall structure and footprint of our event. However we partner heavily with the field marketing teams who have supplemental budget to fund ancillary events and the content and programming needed. Having clear tracking and reporting put into place to be able to measure each sub event and also qualitative attendee feedback can help over time to see how each sub event is performing within the broader even to make optimizations.

    843 Views
  2. Laura Lewis
    Laura Lewis

    Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

    Events are expensive. Before allocating any budget, it's important to make sure that you have the resources to fully support the event - a robust pre-event plan, adequate staff on-site and money for additional activations, and people and technology to follow-up post-event. I have seen many cases of "let's go to many events and buy a booth, and stand at the booth" and this strategy will not maximize your budget and generate ROI. Assuming you can adequately staff your events, sit down with sales, ...Read More

    390 Views

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