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Managing Mature Products
2 Answers
Kalvin Brite
Contentful VP, Product Management • February 1
Business objectives help the broader team and business understand if they've achieved the intended impact but are difficult for a product team to use sprint to sprint for a few reasons: * Revenue isn't super actionable for the team: if it goes down or up, it's not immediately obvious what ac......Read More
332 Views
1 Answer
Kalvin Brite
Contentful VP, Product Management • February 2
It's essential to regularly evaluate and address tech debt as it can significantly impact a mature product's overall health and sustainability. If left unaddressed, it can build up and require a massive focus from the team that can disrupt existing customers or prevent you from adding new custome......Read More
322 Views
1 Answer
Kalvin Brite
Contentful VP, Product Management • February 1
I've found it helpful to craft a ~3-year product strategy that articulates the market and trends, the challenges/opportunities, and the product's path forward with coherent actions to address those challenges. This frames the product's direction and how it will impact the company and customers yo......Read More
332 Views
1 Answer
Kalvin Brite
Contentful VP, Product Management • January 4
The best PMs define success before building a feature. To define success, teams should think through: 1. The customer problem they're solving, what does it look like when solved (for the customer and the business)? 2. How impactful is it if solved (time-saving, cost-saving, revenue-ge......Read More
427 Views