Product Development
2 Answers
Kalvin Brite
Contentful VP, Product Management • February 1
Business objectives help the broader team and business understand if they've achieved the intended impact but are difficult for a product team to use sprint to sprint for a few reasons: * Revenue isn't super actionable for the team: if it goes down or up, it's not immediately obvious what ac......Read More
332 Views
What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
8 Answers
Brandon Green
Buffer Staff Product Manager • March 10
"0-1 product development" is the idea of building something from nothing. That is, you have an abstract customer or business problem you need to solve and no solution for it (0) and, as a PM, you need to figure out the first attempt at a solution (1) to address the problem. An example from my own......Read More
1198 Views
6 Answers
Brandon Green
Buffer Staff Product Manager • March 9
I don't think I have a great answer for this; I think there are a few possible points to consider though, and I think it ultimately comes down to how you understand the user/market problem your company is positioned to solve with its product(s). 1. Is that problem best solved by a single produc......Read More
486 Views
6 Answers
Brandon Green
Buffer Staff Product Manager • March 10
I think the quote has validity in some contexts and less in others. If you are building a 0-to-1 product in a company where the culture is anxious about, say, the brand impression your "embarrassing MVP" may invoke, that may be a fear you need to help alleviate as a PM. However, there are other c......Read More
357 Views
5 Answers
Brandon Green
Buffer Staff Product Manager • March 10
This is hard! For me, it's a mix of having a good understanding and confidence that you have (1) a clear hypothesis that you can test with a minimally viable product that is shaped by data and customer/market research, (2) confidence that you have a potential solution that can prove the hypothe......Read More
946 Views
7 Answers
Brandon Green
Buffer Staff Product Manager • March 10
I think the two most common mistakes in building 0-to-1 products are: 1. Not acknowledging or checking some assumptions about the problem your product is meant to solve 2. Over-investing in the first iteration of that product (the MVP) without having proven out the riskiest of your ass......Read More
463 Views
5 Answers
Brandon Green
Buffer Staff Product Manager • March 10
So, in my experience of building 0-to-1, I've never had to do this before exploring a potential new product 😅 and candidly, I really don't like doing it because any projections are in my experience educated guesses based on inherently flawed source data - historical data that may not apply anymor......Read More
474 Views
4 Answers
Ravneet Uberoi
Founder & CEO • August 31
One way I like to prioritize problems is based on the level of risk these will pose to the final solution. Which are the riskiest assumptions or riskiest bets that will affect the success of your product? (Risk can be defined crudely in terms of Low, Medium, High or in some cases you might have a......Read More
1834 Views
4 Answers
I recommend thinking about these questions: 1) Is this worth solving? * What is the problem statement? Who are the users? * Is this a real problem? * What is the TAM? What can we influence? * What is the definition of success 2) Why us? Why now? * Are you the right team/org/company to s......Read More
1018 Views
3 Answers
I would say there is no substitute to real user data. User research is table-stakes. But in my experience, not always representative of "actual" usage, so don't overindex on specifics. Rather validate if the problem statement is indeed important for the user segments. Because if it is, then ......Read More
1455 Views