Product Development

9 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerMarch 11
I think the two most common mistakes in building 0-to-1 products are: 1. Not acknowledging or checking some assumptions about the problem your product is meant to solve 2. Over-investing in the first iteration of that product (the MVP) without having proven out the riskiest of your ass......Read More
907 Views
Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?
Often times, early product start out as features. My worry is that a competitor would just copy us and then wipe us out.
2 Answers
Lindsey DeFalco
Lindsey DeFalco
Crossbeam VP of ProductNovember 16
The two biggest things to ask are: "would they?" and "could they?". This is both a question of strategy and tactics - of both you, and the competitor. My first startup was a directly competitive product with multiple established players in the space, so this was a topic from day one. My second st......Read More
562 Views
8 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerMarch 11
So, in my experience of building 0-to-1, I've never had to do this before exploring a potential new product 😅 and candidly, I really don't like doing it because any projections are in my experience educated guesses based on inherently flawed source data - historical data that may not apply anymor......Read More
831 Views
What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
10 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerMarch 11
"0-1 product development" is the idea of building something from nothing. That is, you have an abstract customer or business problem you need to solve and no solution for it (0) and, as a PM, you need to figure out the first attempt at a solution (1) to address the problem. An example from my own......Read More
2524 Views
8 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerMarch 10
I don't think I have a great answer for this; I think there are a few possible points to consider though, and I think it ultimately comes down to how you understand the user/market problem your company is positioned to solve with its product(s). 1. Is that problem best solved by a single produc......Read More
794 Views
How do you go about brainstorming the right solutions in terms of coming up with user experience to address the validated problems to be solved for users
How and where do you get inspiration to determine how and what types of user experience to be built and fleshing this our in your user stories while writing PRD
4 Answers
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 14
Once you have a good picture of your target user persona(s), their goals, tooling needs, and pain points, design sprints are an effective way to brainstorm the user journeys and experience you want to provide with the product. Design sprints, if run well, can be a structured, efficient, and a ......Read More
601 Views
9 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerMarch 11
I think the quote has validity in some contexts and less in others. If you are building a 0-to-1 product in a company where the culture is anxious about, say, the brand impression your "embarrassing MVP" may invoke, that may be a fear you need to help alleviate as a PM. However, there are other c......Read More
626 Views
2 Answers
Vasudha Mithal
Vasudha Mithal
Care Solace Chief Product OfficerDecember 6
It is important to understand the product culture of a company. PM work is very often confused with project management (as you are experiencing). Your manager is the biggest lever in this scenario - define your goals clearly with your manager (typically companies follow an OKR based process for ......Read More
573 Views
How do you measure the performance of the product team, considering only product managers, group product managers and product head?
Some companies go through challenges such as excessive bugs, refactoring, in many cases we have the company pursuing the delivery of short-term projects and sometimes the product team is the driver. Do you believe it is possible to demand performance from a product team based on individual delivery?
1 Answer
Sailaja Kalle
Sailaja Kalle
Gainsight Director, Product ManagementJanuary 11
An ideal Product team would be the one which is aligned and transparent to larger organisation in terms of where they are, where they are going and how they plan to go there. The team is complementary to one another, have great e people skills, have the right process and one that challenges assum......Read More
414 Views
7 Answers
Ingo Wiegand
Ingo Wiegand
Samsara Vice President of Product Management - SafetyMarch 31
* I generally like to break product problems into smaller, independent pieces to help me more effectively prioritize and isolate critical ‘must do’ work * One potential way to approach a problem decomposition like this is to think of three distinct categories of feature work: a) items ......Read More
1906 Views