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As someone thinking of transitioning from marketing to product management, what are some hard skills you'd recommend learning ahead of applying/interviewing? (Bachelor's degree was in business/communication)

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3 Answers
Product Management Career Path
  1. Mark Meredith
    Mark Meredith

    HashiCorp Director of Product Management • 9mo

    Find a way to get hands on with the product or domain of the product that you'd like to enter. In software PM, of course that's AI right now, but you could also lean into data analytics. Don't be satisfied to learn the buzzwords to fill up a resumé, but take courses that walk you through getting your hands on the product. Of course, that is going to be specific to the domain that you'd like to enter. So for software, I suggest learning (among other things) AI skills - build agentic workflows, us ...Read More

    697 Views
  2. Luke Summerfield
    Luke Summerfield

    HubSpot Director of Product Strategy | Marketing Hub, Content Hub • 9mo

    This is a great path! We do see strong PMs start in product marketing because you already know customers, messaging, the market, and GTM. To make the transition, you’ll want to show you’ve built, or are actively working on building, a few product-specific skills. 1. Foundational Data/Analytics skills Map out the most common product lifecycle scenarios (private beta, public beta, launch, activation optimization, sunset, etc) and write out the most common questions and user behaviors associated wi ...Read More

    495 Views
  3. Clara Lee
    Clara Lee

    PayPal VP, Product | Formerly Apple, Automattic, Deloitte • 1y

    Coming from a Marketing background, you’ve probably got customer focus and communications down pat – those are very important parts of the Product Management "package". Depending on what type of marketing you are doing, here are some other areas worth highlighting or augmenting: Managing execution. Bringing a product to market is a great example. Even if it’s from a marketing angle, you can show that you've worked closely with product and understand phased delivery. Design thinking. Consider exa ...Read More

    714 Views

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