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2 Answers

Carrie Zhang
Square Product Lead • February 2
From the very beginning and throughout the development process. This is very much related to the previous question. I will try to bring to life how the process works on the Square teams. * For any new feature development, we hold a kickoff/ problem alignment with PM, PMM, Design, Eng and Da......Read More
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Julian Dunn
GitHub Senior Director of Product Management • July 14
As early as possible! I pull in product marketing as soon I have a good understanding of the problem statement and its benefits to customers. Typically the artifact we'll share at this point is a draft of a PR/FAQ. If you're not familiar with this term, it's a practice taken from Amazon, where th......Read More
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Carrie Zhang
Square Product Lead • February 2
* Revenue, P&L ownership. * Customer discovery. Our PMs and designers tend to lead more qualitative research while our PMMs tend to lead more quantitative surveys. * Product strategy. At Square, PM is the ultimate DRI (Directly Responsible Individual). * Pricing and packaging. At Square......Read More
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Julian Dunn
GitHub Senior Director of Product Management • July 14
As a PMM, I was always conducting my own wide-ranging research about competitors and market dynamics (competitive and market intelligence) and providing this to PM. This included reading a lot of analyst reports, both about our category and adjacent categories, meeting with industry analysts to c......Read More
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Abhiroop Basu
Square Product Manager • March 3
Usually Marketing, but in some smaller companies Product. PMs and PMMs will almost always have very close relationships (and if you don't then that's a problem). So, it usually doesn't matter which organization PMM reports into. However, at larger companies there can be some misalignment of prio......Read More
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Related Questions
What are the commonly shared responsibilities between product management and product marketing?What are the most valuable things a PMM can give PM to improve product development, discovery and go to market but not limited to those? I feel the relationship is imbalanced since the PMM consumes more from PM than it gives back.Should product marketing report to product management or marketing?