What are the commonly shared responsibilities between product management and product marketing?
Square Product Lead • February 2
- Revenue, P&L ownership.
- Customer discovery. Our PMs and designers tend to lead more qualitative research while our PMMs tend to lead more quantitative surveys.
- Product strategy. At Square, PM is the ultimate DRI (Directly Responsible Individual).
- Pricing and packaging. At Square, PMM is the ultimate DRI.
1893 Views
Top Product Management Mentors
Tanguy Crusson
Atlassian Head of Product, Jira Product Discovery
Laurent Gibert
Unity Director of Product Management
Farheen Noorie
Grammarly Monetization Lead, Product
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)
Mike Flouton
GitLab VP, Product
Paresh Vakhariya
Atlassian Director of Product Management (Confluence)
Tara Wellington
BILL Senior Director of Product Management
JJ Miclat
Zendesk Director of Product Management
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Strategy and Planning
Reid Butler
Cisco Director of Product Management
Related Questions
What advice would you give to a product marketer looking to transition to product management, or vice versa?Who should own pricing? Product management or product marketing? And what role should each play?From your experience, what are some best practices for product managers and product marketing managers to work together effectively?What are the most valuable things a PMM can give PM to improve product development, discovery and go to market but not limited to those? I feel the relationship is imbalanced since the PMM consumes more from PM than it gives back.How different are the product management KPIs from the product marketing KPIs?How do product managers and product marketers share the voice of the customer responsibilities?