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What are the commonly shared responsibilities between product management and product marketing?
1 Answer
Carrie Zhang
Square Product Lead • February 1
- Revenue, P&L ownership.
- Customer discovery. Our PMs and designers tend to lead more qualitative research while our PMMs tend to lead more quantitative surveys.
- Product strategy. At Square, PM is the ultimate DRI (Directly Responsible Individual).
- Pricing and packaging. At Square, PMM is the ultimate DRI.
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