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What are the commonly shared responsibilities between product management and product marketing?

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2 Answers
  1. Carrie Zhang
    Carrie Zhang

    Square Product Lead • 4y

    • Revenue, P&L ownership.
    • Customer discovery. Our PMs and designers tend to lead more qualitative research while our PMMs tend to lead more quantitative surveys.
    • Product strategy. At Square, PM is the ultimate DRI (Directly Responsible Individual).
    • Pricing and packaging. At Square, PMM is the ultimate DRI.
    2,458 Views
  2. Kara Gillis
    Kara Gillis

    Cortex VP of Product | Formerly Splunk, Deloitte • 1mo

    There are two primary ways I think PM and PMM share responsibilities: Product launches, just different elements of the launch. Competitive enablement, though the sales enablement around competitors may fall on one or the other, depending on the company. On launches: PM focuses on defining the problem area, the jobs to be done, and prioritizing the requirements so the solution actually solves the problem we set out to solve. PM also owns the customer feedback loop during preview programs and make ...Read More

    385 Views

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