Should product marketing report to product management or marketing?
Square Product Lead • 4y
Ha, organizational design questions are always the fun ones. :) These types of questions don’t have a right or wrong answer. Each design will have its pros and cons and i...
2493 Views
Semarchy Chief Product Officer | Formerly Flexera, Snow Software, SolarWinds, AT&T, Microsoft • 10mo
There’s no universally “correct” answer to whether Product Marketing should report into Product Management or Marketing. The optimal structure often depends on the expect...
569 Views
Chainguard Senior Director of Product Management • 3y
This is a popular question and one that I've struggled with a lot in my years doing both PM and PMM. Most answers I've seen tend to weasel out of a strong point of view (...
829 Views
Square Product Lead, Payments • 4y
Usually Marketing, but in some smaller companies Product. PMs and PMMs will almost always have very close relationships (and if you don't then that's a problem). So, it u...
1176 Views
Related Questions
What does your product management team expect out of your product marketers in product meetings, and how do you measure if the team is delivering this effectively?How does your company define the difference between Product Management and Product Marketing teams? How do the responsibilities differ?What are the commonly shared responsibilities between product management and product marketing?At what point do you pull in the product marketing team while working on a new feature enhancement? What are the skills required for a PM role vs a PMM role?