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From your experience, what are some best practices for product managers and product marketing managers to work together effectively?

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2 Answers
  1. Abhiroop Basu
    Abhiroop Basu

    Square Product Lead, Payments • 4y

    Trust is the most important factor in a PM / PMM relationship. When I was a PMM, I worked with many Product Managers who did not understand the role of a PMM. They believed that the PMMs only role was to communicate the launch of a feature. This misconception often stems from the fact that in some teams PMs doesn't see value beyond the feature launch and PMMs do little to dispel the notion.  So, how do PMMs and PMs build trust and work more effectively? PMMs need to clarify their role. This some ...Read More

    1,414 Views
  2. Joshua Lory
    Joshua Lory

    VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y

    Some best practices that helped my teams create a collaborate cross pollinating environment are: Standing 1:1 with PM and PMM leads to discuss major open actions with full disclosure PM contributes or leads customer feedback in regular product backlog grooming sessions PMM develops self service customer intelligence that PM can use to steer product strategy PMM leads customer advocacy efforts and invites PM and Eng leads to participate "hear from the horses mouth"  PM is included in Product PI p ...Read More

    1,691 Views

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