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2 Answers
Abhiroop Basu
Abhiroop Basu
Square Product ManagerMarch 2
Trust is the most important factor in a PM / PMM relationship. When I was a PMM, I worked with many Product Managers who did not understand the role of a PMM. They believed that the PMMs only role was to communicate the launch of a feature. This misconception often stems from the fact that in so......Read More
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Joshua Lory
Joshua Lory
VMware Senior Director, Blockchain Go To MarketMarch 29
Some best practices that helped my teams create a collaborate cross pollinating environment are: * Standing 1:1 with PM and PMM leads to discuss major open actions with full disclosure * PM contributes or leads customer feedback in regular product backlog grooming sessions * PMM develop......Read More
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Carrie Zhang
Carrie Zhang
Square Product LeadFebruary 1
Good question. I view product management and product marketing as close partners since we co-own the strategy and business outcome. Cannot say I have best practices, rather some guiding principles of how I would like to see us work together. 1. Involve each other early. I hate the model where t......Read More
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Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJuly 13
As early as possible! I pull in product marketing as soon I have a good understanding of the problem statement and its benefits to customers. Typically the artifact we'll share at this point is a draft of a PR/FAQ. If you're not familiar with this term, it's a practice taken from Amazon, where th......Read More
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Abhiroop Basu
Abhiroop Basu
Square Product ManagerMarch 2
I love this question since I recently made the PMM to PM transition! 1. Focus on transferrable skills. Three of the most important PM skills include: communication, leading through influence, and problem solving. PMMs looking to transfer into a PM role should ensure they are strong in a......Read More
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Joshua Lory
Joshua Lory
VMware Senior Director, Blockchain Go To MarketMarch 29
Think of a restaurant with front and back of the house. Back of house is prepping, cooking and organizing the food for front of the house to position, serve and engage the customers. Another way to look at this is front of the house understands what the customers want, thier expecations, reaction......Read More
305 Views