Back to Your Feed
2 Answers

Abhiroop Basu
Square Product Manager • March 2
Trust is the most important factor in a PM / PMM relationship. When I was a PMM, I worked with many Product Managers who did not understand the role of a PMM. They believed that the PMMs only role was to communicate the launch of a feature. This misconception often stems from the fact that in so......Read More
549 Views

Joshua Lory
VMware Senior Director, Blockchain Go To Market • March 29
Some best practices that helped my teams create a collaborate cross pollinating environment are: * Standing 1:1 with PM and PMM leads to discuss major open actions with full disclosure * PM contributes or leads customer feedback in regular product backlog grooming sessions * PMM develop......Read More
385 Views
Related Ask Me Anything Sessions

GitHub Senior Director of Product Management, Julian Dunnon Product Management Vs Product Marketing
July 13 @ 10:00AM PST

Zendesk Former Group Product Manager, Abhiroop Basuon Product Management vs Product Marketing
March 2 @ 10:00AM PST

Square Product Lead, Carrie Zhangon Product Management vs Product Marketing
February 2 @ 9:00AM PST
RELATED

Carrie Zhang
Square Product Lead • February 1
Good question. I view product management and product marketing as close partners since we co-own the strategy and business outcome. Cannot say I have best practices, rather some guiding principles of how I would like to see us work together. 1. Involve each other early. I hate the model where t......Read More
816 Views
RELATED

Julian Dunn
GitHub Senior Director of Product Management • July 13
As early as possible! I pull in product marketing as soon I have a good understanding of the problem statement and its benefits to customers. Typically the artifact we'll share at this point is a draft of a PR/FAQ. If you're not familiar with this term, it's a practice taken from Amazon, where th......Read More
291 Views
RELATED

Abhiroop Basu
Square Product Manager • March 2
I love this question since I recently made the PMM to PM transition! 1. Focus on transferrable skills. Three of the most important PM skills include: communication, leading through influence, and problem solving. PMMs looking to transfer into a PM role should ensure they are strong in a......Read More
521 Views
RELATED

Joshua Lory
VMware Senior Director, Blockchain Go To Market • March 29
Think of a restaurant with front and back of the house. Back of house is prepping, cooking and organizing the food for front of the house to position, serve and engage the customers. Another way to look at this is front of the house understands what the customers want, thier expecations, reaction......Read More
305 Views
Related Questions
From your experience, what are some best practices for product management and product marketing to work together effectively?At what point do you pull in the product marketing team while working on a new feature enhancement? What advice would you give to a product marketer looking to transition to product management, or vice versa?How would you describe the key differences between the product manager role and product marketer role?