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2 Answers

Abhiroop Basu
Square Product Manager • March 2
Both roles are quite tough to get into without experience, but PM is marginally easier. 1. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughly 1:4. Even if the company prioritizes PMM roles, it's rare that the ratio will get higher than 1:2. 2. There are fe......Read More
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Julian Dunn
GitHub Senior Director of Product Management • July 13
It depends on what your background is. If you have a background in traditional marketing, it's going to be easier to get into product marketing by learning both the domain and the product in-depth. The advantage of coming from marketing is that you already know what a demand generation organizati......Read More
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Carrie Zhang
Square Product Lead • February 1
* Revenue, P&L ownership. * Customer discovery. Our PMs and designers tend to lead more qualitative research while our PMMs tend to lead more quantitative surveys. * Product strategy. At Square, PM is the ultimate DRI (Directly Responsible Individual). * Pricing and packaging. At Square......Read More
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Julian Dunn
GitHub Senior Director of Product Management • July 13
I think "share" is the right term to use here. I've heard marketing teams claim that only they represent the voice of the customer, which is obviously not true. There are many groups in a company that interact with customers and listen to their voices. It's a PM's eternal challenge to figure out ......Read More
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Abhiroop Basu
Square Product Manager • March 2
PMM and PM roles vary greatly across companies, but there are some common differences: 1. PMMs are the market and competitor experts. Unless the company is very small, a PM who is an individual contributor typically "owns" a narrower segment of the overall product. In contrast, a PMM ty......Read More
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Joshua Lory
VMware Senior Director, Blockchain Go To Market • March 29
Think of a restaurant with front and back of the house. Back of house is prepping, cooking and organizing the food for front of the house to position, serve and engage the customers. Another way to look at this is front of the house understands what the customers want, thier expecations, reaction......Read More
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