Think of a restaurant with front and back of the house. Back of house is
prepping, cooking and organizing the food for front of the house to position,
serve and engage the customers. Another way to look at this is front of the
house understands what the customers want, thier expecations, reactions and
provides feedback to back of the house to prioritze what food is being prepared.
This symboitic relationship is anlogous to PMM (front of house), PM (liason
between front and back of house) and engineer (back of house). PMM needs to
understand the customer persona, market and positioning. PM s...
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