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Is it easier to get into a PM role or a PMM role?

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2 Answers
Product Management vs Product Marketing
  1. Abhiroop Basu
    Abhiroop Basu

    Square Product Lead, Payments • 4y

    Both roles are quite tough to get into without experience, but PM is marginally easier. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughly 1:4. Even if the company prioritizes PMM roles, it's rare that the ratio will get higher than 1:2. There are fewer PMM roles in the industry. Just doing a quick search on LinkedIn shows that there are about ~100k open PMM roles, while there are about ~280k open PM roles.  PMs typically get hired first. Most companies will start w ...Read More

    2,252 Views
  2. Julian Dunn
    Julian Dunn

    Chainguard Senior Director of Product Management • 4y

    It depends on what your background is. If you have a background in traditional marketing, it's going to be easier to get into product marketing by learning both the domain and the product in-depth. The advantage of coming from marketing is that you already know what a demand generation organization needs from product marketing in order to effectively articulate the product and fill the funnel. It's easier to get into product management if you come from a technical background such as engineering ...Read More

    1,046 Views

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