From your experience, what are some best practices for product management and product marketing to work together effectively?

Good question. I view product management and product marketing as close partners since we co-own the strategy and business outcome. Cannot say I have best practices, rath...

I think of product management as the hub of a wheel that’s surrounded by cross-functional spokes, and product marketing is one of the most important spokes. Both PMs and ...

I always start with roles & responsibilities. What is it that PM will be chiefly responsible for versus PMM? Starting with Pragmatic Institute's framework and agreein...

A strong, collaborative partnership between Product Management and Product Marketing—built on continuous communication—is critical to ensuring the success of any product ...