Who should own pricing? Product management or product marketing? And what role should each play?

Pricing and packaging is typically a PMM function. P&P is typically a business decision. In general, PMMs own business and go-to-market decisions, while PMs own the user experience and the produ

It’s a joint decision between product management and product marketing at Square. In general our PMMs tend to have more ownership here. They will lead competitive analysis and commission qual/ quant r

I used to be very much on the side of "PMM should own pricing" but I will now caveat this with a couple considerations. First off, though, I think at a smaller company, say a startup where you're the