Who should own pricing? Product management or product marketing? And what role should each play?
Square Product Lead • 4y
It’s a joint decision between product management and product marketing at Square. In general our PMMs tend to have more ownership here. They will lead competitive analysi...
3015 Views
Cortex VP of Product | Formerly Splunk, Deloitte • May 14
This article from HackerNoon is really great at helping you determine how to price your digital product.I am not going to dictate the organizational ownership of who owns...
363 Views
Chainguard Senior Director of Product Management • 3y
I used to be very much on the side of "PMM should own pricing" but I will now caveat this with a couple considerations. First off, though, I think at a smaller company, ...
1266 Views
Square Product Lead, Payments • 4y
Pricing and packaging is typically a PMM function. P&P is typically a business decision. In general, PMMs own business and go-to-market decisions, while PMs own the...
1363 Views
Semarchy Chief Product Officer | Formerly Flexera, Snow Software, SolarWinds, AT&T, Microsoft • 11mo
Pricing is one of the most strategic—and often one of the most challenging—areas for both Product Management and Product Marketing. It sits at the intersection of product...
496 Views
Google Group Product Manager, Android • 9mo
Pricing isn’t a solo sport. The PM has to make sure the number fits the bigger game plan, competitive landscape, cost structure, margins, the whole P&L. Meanwhile, th...
992 Views
Related Questions
What are the skills required for a PM role vs a PMM role?What does your product management team expect out of your product marketers in product meetings, and how do you measure if the team is delivering this effectively?From your experience, what are some best practices for product management and product marketing to work together effectively?How does your company define the difference between Product Management and Product Marketing teams? How do the responsibilities differ?How would you describe the key differences between the product manager role and product marketer role?What are the commonly shared responsibilities between product management and product marketing?