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How do you drive alignment between Design and Engineering when the ideal user experience is technically complex or not possible?

Arun Janakiraman
Zoom GPM: Head of Zoom Apps & MarketplaceDecember 17

Start by involving engineering in the design process and focus on the problem first.

At Zoom, we collaborate as a core triad, product, design, engineering, and review metrics, constraints, and desired outcomes upfront. If the “ideal” experience is out of reach due to technical constraints, we look for creative alternatives. Sometimes we simplify the interaction, other times we break the solution into phases.

This collaborative approach ensures we build something that meets user needs, respects feasibility, and still upholds the design’s core principles of clarity, good typography, and speedy performance.

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