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2 Answers

Abhiroop Basu
Square Product Manager • March 2
PMs should always lead voice of the customer (VoC) programs While PMMs need to have their ear close to the ground when it comes to customer feedback, it's ultimately the PM who will use the feedback to make product decisions. Additionally, PMs should never be in a situation where product feedbac......Read More
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Julian Dunn
GitHub Senior Director of Product Management • July 13
I think "share" is the right term to use here. I've heard marketing teams claim that only they represent the voice of the customer, which is obviously not true. There are many groups in a company that interact with customers and listen to their voices. It's a PM's eternal challenge to figure out ......Read More
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Carrie Zhang
Square Product Lead • February 1
The product manager (PM) decides “what” to build and “when”, and is accountable for delivering the product or feature that delights customers. The product marketer (PMM) informs “what” to build, and is accountable for driving the demand for what has been built. Both require deep customer and mar......Read More
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Julian Dunn
GitHub Senior Director of Product Management • July 13
This is a great question. I've transitioned from PM to PMM and back again, so I can give you my perspective on both. The biggest challenges for anyone moving into PM, whether that be from PMM or other roles, are the following: * deeply understanding the domain; * leading by influence; and ......Read More
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Abhiroop Basu
Square Product Manager • March 2
I love this question since I recently made the PMM to PM transition! 1. Focus on transferrable skills. Three of the most important PM skills include: communication, leading through influence, and problem solving. PMMs looking to transfer into a PM role should ensure they are strong in a......Read More
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Joshua Lory
VMware Senior Director, Blockchain Go To Market • March 29
Some best practices that helped my teams create a collaborate cross pollinating environment are: * Standing 1:1 with PM and PMM leads to discuss major open actions with full disclosure * PM contributes or leads customer feedback in regular product backlog grooming sessions * PMM develop......Read More
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Related Questions
How would you describe the key differences between the product manager role and product marketer role?What advice would you give to a product marketer looking to transition to product management, or vice versa?From your experience, what are some best practices for product managers and product marketing managers to work together effectively?