How do product managers and product marketers share the voice of the customer responsibilities?
Google Group Product Manager, Android • 8mo
Both PMs and PMMs obsess over the customer’s voice, but they listen for different things. A PMM tunes in to see whether the story is sticking: does the messaging resonate...
1339 Views
Square Product Lead, Payments • 4y
PMs should always lead voice of the customer (VoC) programs While PMMs need to have their ear close to the ground when it comes to customer feedback, it's ultimately the ...
1940 Views
Chainguard Senior Director of Product Management • 3y
I think "share" is the right term to use here. I've heard marketing teams claim that only they represent the voice of the customer, which is obviously not true. There are...
957 Views
Related Questions
How would you describe the key differences between the product manager role and product marketer role?How does your company define the difference between Product Management and Product Marketing teams? How do the responsibilities differ?What are the commonly shared responsibilities between product management and product marketing?What does your product management team expect out of your product marketers in product meetings, and how do you measure if the team is delivering this effectively?From your experience, what are some best practices for product management and product marketing to work together effectively?What are the skills required for a PM role vs a PMM role?