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When should product orgs think about adding an outbound product manager or team?

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2 Answers
  1. Sarah Joshi
    Sarah Joshi

    Atlassian Director of Product • 11mo

    You may be ready to bring on OPM in your org if: You're seeing increased demand for high-touch, strategic customer engagement with large or complex enterprise customers and feature PMs don't have bandwidth to support breadth conversations beyond 10% of their time. This is especially true if your company offers a portfolio of products vs. a point product, where it's difficult to expect feature PMs to be able to represent the entire portfolio You have known Enterprise gaps / limitations in your pr ...Read More

    4,827 Views
  2. Sailaja Kalle
    Sailaja Kalle

    Gainsight Director, Product Management • 3y

    This particular role is not always needed but if your product is technical in nature, having this role to evangelize your product definitely helps in Adoption. Also if there are product managers in your team to prioritize and build features but they need constant feedback from customers, then having an Outbound PM helps in advocacy and quick feed and intel on product market fit.

    1,443 Views

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