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When should product orgs think about adding an outbound product manager or team?

Sailaja Kalle
Gainsight Director, Product ManagementFebruary 22

This particular role is not always needed but if your product is technical in nature, having this role to evangelize your product definitely helps in Adoption. Also if there are product managers in your team to prioritize and build features but they need constant feedback from customers, then having an Outbound PM helps in advocacy and quick feed and intel on product market fit.

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