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How do you balance customer feedback with market trends in outbound product development?
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Barracuda Networks Sr. Director, Product Management • October 25
Balancing customer feedback with market trends involves aligning short-term needs with long-term opportunities. Customer feedback provides insights into immediate pain points and feature requests, ensuring the product meets user expectations. However, focusing solely on customer input can lead to incremental improvements rather than innovation. By complementing feedback with market trends—such as emerging technologies, competitive shifts, and industry changes—you ensure the product stays relevant and future-proof. The key is prioritizing features that solve current customer problems while positioning the product to capture new opportunities, maintaining a roadmap that addresses both present needs and evolving market demands.
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