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How do you balance customer feedback with market trends in outbound product development?

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2 Answers
  1. Sarah Joshi
    Sarah Joshi

    Atlassian Director of Product • 11mo

    I like to think about product investments in two key areas: product blockers and value drivers. Product blockers - block a customer from even purchasing and adopting the product. These are the areas we tend to get the most direct customer feedback on, and sometimes the most expensive to invest in (e.g. FedRAMP and other compliance blockers). These are critical investments that get our foot in the door for customers (and sometimes entire market segments) to consider adopting Cloud products (vs. s ...Read More

    668 Views
  2. Sheila Hara
    Sheila Hara

    Barracuda Networks Sr. Director, Product Management • 1y

    Balancing customer feedback with market trends involves aligning short-term needs with long-term opportunities. Customer feedback provides insights into immediate pain points and feature requests, ensuring the product meets user expectations. However, focusing solely on customer input can lead to incremental improvements rather than innovation. By complementing feedback with market trends—such as emerging technologies, competitive shifts, and industry changes—you ensure the product stays relevan ...Read More

    594 Views

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