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How do you incorporate user research into your outbound product management process?

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2 Answers
Outbound Product Management Product Management Skills
  1. Nikita Jagadeesh
    Nikita Jagadeesh

    Google Product Lead - Google Cloud • 1y

    Love this question. User research is critical to incorporate throughout the funnel journey for a PM - from awareness, to consideration, to decision.  Awareness: During this phase we want to understand how prospects are learning about your product. For example, do they resonate with the messaging and positioning on your website, do they understand the market you play in, do they understand the problem you are looking to solve? This type of research can be conducted often at trade shows, through s ...Read More

    1,387 Views
  2. Sheila Hara
    Sheila Hara

    Barracuda Networks Sr. Director, Product Management • 1y

    User research plays a central role in our outbound product management approach. It ensures that our messaging, positioning, and campaigns are rooted in real customer needs. Whether through personas, feedback loops, behavior analytics, or beta programs, we use every insight to craft outbound strategies that resonate, build trust, and drive adoption. This alignment between customer insights and outbound execution is how we deliver meaningful value and stay ahead in the market. Here are some exampl ...Read More

    838 Views

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