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Influencing the C-Suite
Outbound Product Management
Product Management vs Product Marketing
Stakeholder Management
Outbound Product Management
1 Answer
Sailaja Kalle
Gainsight Director, Product Management • February 22
Outbound PMs take what we learn and feed it back into our overall portfolio and product strategy. So keep reaching out to customers, and internal team members to understand the overall strategy and share the vision helps in building skills needed for this role. I believed our customer base was ......Read More
1531 Views
1 Answer
Sailaja Kalle
Gainsight Director, Product Management • February 22
Innate quality to be a continuous learner along with being a seasoned PM. Having industry experience in the area of the product and good soft skills helps in this role. If there is a broad portfolio of products and outbound PM is needed to help with the market positioning, then maybe internal tea......Read More
807 Views
1 Answer
Sailaja Kalle
Gainsight Director, Product Management • February 22
This particular role is not always needed but if your product is technical in nature, having this role to evangelize your product definitely helps in Adoption. Also if there are product managers in your team to prioritize and build features but they need constant feedback from customers, then hav......Read More
882 Views
1 Answer
Sailaja Kalle
Gainsight Director, Product Management • February 22
Outbound Product managers also have foundational product management skills, technical expertise, and a focus on product success like traditional Product managers. However, the best outbound PMs are continuous learners who are good communicators, customer-focused, and technically savvy. Ideally, I......Read More
889 Views
1 Answer
Sailaja Kalle
Gainsight Director, Product Management • February 22
It came as a natural transition between building features, and products and sharing what we built and its purpose with others and feeding the learnings back to the product. The goal of “increasing the adoption and fit of our products.” aligned with my love for learning every day. This part of my ......Read More
789 Views
What metrics or OKRs are associated with Outbound Product Management teams look at to define success?
Which do you find to be the most important?
1 Answer
Sailaja Kalle
Gainsight Director, Product Management • February 22
It's tricky to define OKRs for Outbound Product Managers because traditionally we are not directly responsible for the launch of products/features but strategically sit to influence what features/products get built and work on advocacy of what is built. We agreed on 3 OKRs for Outbound Product......Read More
897 Views