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How do you balance customer feedback with market trends in outbound product development?

Sarah Joshi

Atlassian Director of Product • 1y

I like to think about product investments in two key areas: product blockers and value drivers.Product blockers - block a customer from even purchasing and adopting the ...

668 Views

What are your favorite frameworks or visuals to prepare for customer conversations?

Sarah Joshi

Atlassian Director of Product • 1y

Not a framework or visual but I love to review any piece of data I can get my hands on about the customer before we meet. We also have an internal sync with the account ...

658 Views

Would all organizations benefit from an Outbound PM? When is the role most beneficial?

Sarah Joshi

Atlassian Director of Product • 1y

Not all companies need OPM. OPM is typically a role you see emerge when PMF has already been established, but the product is working to establish adoption within enterpri...

683 Views

What tools or software do you find most useful for outbound product management tasks?

Sarah Joshi

Atlassian Director of Product • 1y

Obviously Atlassian products ;-) If we're trying to help our customers adopt Atlassian products at scale, of course we drink our own champagne! I spend a lot of time talk...

724 Views

How do Outbound PMs interact with traditional PMs?

Sarah Joshi

Atlassian Director of Product • 1y

Outbound PMs and traditional PMs work hand-in-hand, but focus on different things:Outbound PMs serve as the key product person involved in pre-sales, escalations, and str...

673 Views

What anti-patterns exist in Outbound Product Management that practitioners should be on the lookout for?

For example, would blocking (or gatekeeping) regular PMs from having direct customer conversations be an example of an anti-pattern to be aware of?

Sarah Joshi

Atlassian Director of Product • 1y

A few that I would watch out for:Over-indexing on individual customer asks: Focusing too much on the most vocal or largest customers can lead to a fragmented roadmap and ...

2,324 Views

How did you get into Outbound Product Management?

Sarah Joshi

Atlassian Director of Product • 1y

At my prior company, when I transitioned to building products as a traditional PM for Enterprise / Education customers, it was obvious to me that regardless of how cool t...

2,473 Views

What skills do you look for in a good Outbound Product Manager?

Sailaja Kalle

Gainsight Director, Product Management • 3y

Outbound Product managers also have foundational product management skills, technical expertise, and a focus on product success like traditional Product managers. Howeve...

1,606 Views

What resources would you recommend reading to learn more about outbound product management?

Sailaja Kalle

Gainsight Director, Product Management • 3y

Outbound PMs take what we learn and feed it back into our overall portfolio and product strategy. So keep reaching out to customers, and internal team members to understa...

2,448 Views

When should product orgs think about adding an outbound product manager or team?

Sarah Joshi

Atlassian Director of Product • 1y

You may be ready to bring on OPM in your org if:You're seeing increased demand for high-touch, strategic customer engagement with large or complex enterprise customers an...

4,890 Views