How do you manage multiple stakeholders and how do you prioritize them?

Answer

4 Answers

Technical Product Management SMB Product Management Influencing the C-Suite

Chris Omland

Workiva Vice President Of Product Management • 3y

Stakeholder management is crucial in Product Management. Start by identifying your stakeholders and understanding their concerns, motivations, and what matters to them. Once you have a clear picture of your stakeholders, you can prioritize them based on your product's life cycle stage, the outcomes you're aiming for, and where you'll need support and alignment. For instance, if launching a new product, focus more on Product Marketing and Customer Support teams. Their support will be essential in ...Read More

3,274 Views
Devika Nair

Oracle Director of Product Management • 3mo

Thats always a tricky one.

Its important to ensure your top customers remain happy, but you still spend some bandwidth on others. The long tail can often grow into your top customers at some point, but you dont want to lose your current ones.

At times, your different stakeholders might also have completely different areas of the product they need. Use tools to rank your requests based on criteria thats most relevant in your situation.

354 Views
Aindra Misra

BILL Director, Product Management (Data, AI, DevEx, Identity) | Formerly Twitter/X • 1y
Here is the strategy I follow:
- Ask all my stakeholders to share impact and timeline expectations of their request
- I work with my engineering team on getting the level of effort for all requests
- I map the requests from stakeholders with the strategic vision of the company
Based on the above three factors, I give weightage and then prioritize them using the RICE score
1,108 Views
Nicolas Liatti

Adobe Senior Director of Product Management, 3D Category • 2y

First it's critical to identify clearly who are the stakeholders. Usually business, engineering and design are the 3 you should work with very closely. Then you need to create meaningful relationships with them, so that they can really do their job of stakeholders as well. It's important to realize that being a stakeholder comes with a lot of responsibilities as well towards the team: stakeholders need to show up at the product discussions, provide feedback, etc.. Looking at who shows up or not ...Read More

1,058 Views