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SMB Product Management

How do you manage multiple stakeholders and how do you prioritize them?

2 Answers

Workiva Vice President Of Product Management • April 6

Stakeholder management is crucial in Product Management. Start by identifying your stakeholders and understanding their concerns, motivations, and what matters to them. Once you have a clear picture of your stakeholders, you can prioritize them based on your product's life cycle stage, the outcom......Read More

1775 Views

What's your framework to prioritizing needs/deliverables when you're the first Product Manager at a company establishing the function?

19 Answers

Tamar Hadar

The Knot Worldwide Senior Director of Product • February 2

As a first PM, you will need to be very judicious with how you allocate your time and resources. In fact, I think that’s true for larger companies as well. There are always going to be more ideas than resources available. As a product manager, you are responsible for translating the company’s vi......Read More

9895 Views

What are the most important soft and hard skills PMs can build to become successful in their field going forward?

3 Answers

Apurva Garware

Upwork VP Product and GM • April 28

1. Ability to communicate well - Someone told me early in my career: The single most important PM skill he looks for when hiring a PM is communication. Communication is really a proxy for building trust, driving alignment, having healthy debates when there’s conflict and committing t......Read More

6602 Views

How do you structure your Product team? How big is it, what does everyone do? How do you measure success of each function/person?

6 Answers

Guy Levit

Meta Sr. Director of Product Management • April 26

My current product team has about 40 PMs (And we are hiring!). I would not dive into what each of the team does, but maybe talk about how we went about structuring it, which may be a more transferable skill. When I first joined Meta my VP asked me if the current team structure is the right one......Read More

11567 Views

How do product KPI’s change with a self-serve product?

4 Answers

Virgilia Kaur Pruthi (she/her)

Expedia Group Senior Director of Product, Head of Trust and Safety • January 31

I'd love to learn more about what you mean by this. In reality they shouldn't change, your customers would just be internal that's all. You could still measure activation, activation, retention, engagement, resolution time, etc. On the other hand, you could measure self help vs. those who still a......Read More

910 Views

Advice to a new PM in this function? What are some common mistakes new PMs make?

5 Answers

Savita Kini

Cisco Director of Product Management, Speech and Video AI • March 3

Seek to understand and clarify first before assuming you have learnt everything that is to know and propose solutions. I see there are lot of online courses, documentation, articles -- you can do a lot of reading online to educate yourself about the complexities of model development, data gathe......Read More

859 Views

What's the biggest challenge you've ever faced as a product management leader and how did you overcome it?

3 Answers

Devika Nair

Oracle Cloud Infrastructure Director of Product Management • July 19

Two constant challenges for me in any product role has been finding the right way to say no. This could be to your customers asking for a particular feature or your organization that has decided to prioritize certain aspects differently. The best way to overcome this challenge is by having your......Read More

1138 Views

What do you look for while hiring a junior PM candidate, especially someone who might not have had a prior PM experience? What assignments would you typically ask as part of recruitment?

2 Answers

D Matthew Landry

Cisco VP Product Management, Cisco Wireless • February 23

Entry-level product managers for an enterprise product line tend to come in from two paths: technical background, and business background. Those with a stronger technical background might come from another part of the business, such as technical marketing or solution/sales engineering. They mak......Read More

1301 Views

What tips would you share with someone who is looking to breaking into product management?

4 Answers

Veronica Hudson

ActiveCampaign Senior Director of Product Management • June 8

As someone who moved from a CSM role into product management, I get asked this question frequently. While my answers are specific to my own experience, I've seen them work for others that have moved into product roles as well: 1. The most straightforward way to break into product management is ......Read More

935 Views

How do you determine success metrics for a promotion for product managers? Are there any key metrics someone must meet before they qualify?

4 Answers

Apurva Garware

Upwork VP Product and GM • April 28

Obviously this looks different at varying levels of tenure and experience, but key themes are: * Customer focus * Business impact * People / relationships Customer focus speaks to if this person is able to put themselves in the shoes of the customer, whether b2b or b2c, and experience the pr......Read More

593 Views

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