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How to kickstart a growth plan for a 0-1 startup within the scope of the product team?

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2 Answers
Growth Product Management
  1. Deepti Pradeep
    Deepti Pradeep

    Adobe Senior Director of Product Management & Growth (Creative Cloud) • 1y

    PLG is technically effective when a product has achieved product market fit. Running experimentation when you are still finding out the right types of audiences is not really recommended. However, you can always imbue your early product with PLG concepts through freemium / trial experiences, frictionless signup and onboarding, and in-app messaging. Even though you may not be able to run statistically significant experiments with large effect sizes, you can still bring the ethos of that through c ...Read More

    897 Views
  2. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 1mo

    I love this one — kickstarting growth for an early-stage product is fundamentally different from optimizing growth at scale, and a lot of frameworks don't translate. Don't kickstart growth before product-market fit: Hard rule. If you don't have evidence that users come back on their own — retention curves that flatten, "very disappointed" scores above 40% — you don't have a growth problem, you have a product problem. I've seen too many seed-stage teams hire a "growth person" to drive top-of-funn ...Read More

    389 Views

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