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How do you see growth product manager versus a business development or pure sales roles ? Differences and Similarities ?

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2 Answers
Growth Product Management
  1. Jackson Hsieh
    Jackson Hsieh

    Upwork Senior Director Of Product @ Upwork • 3y

    I see them as partners working together for a common goal to help grow the company. The main difference is that they each have their own responsibilities that contribute to this common goal.   Sales Manager - their responsibility is to directly engage with the customers to close deals.  Business development (BD) - is usually responsible for making new partnerships where 1+1=3.  Growth PM - is responsible make the features that support smooth onboarding, referrals, discounts etc.  Analogy (best i ...Read More

    4,006 Views
  2. Nicolas Liatti
    Nicolas Liatti

    Adobe Senior Director of Product Management, 3D Category • 2y

    I think it depends on the company. If both are doing a similar job, they may have different titles depending on the company.

    Eventually a pure sales role is about selling a product, with all the process of negotiating contracts, etc. - while a PM acts on influencing the team to improve business.

    811 Views

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