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When transitioning your growth team into an integrated product organization, how did you determine which priorities would drive the most impact early on? What were the biggest challenges you faced in navigating that shift?

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  1. Deepti Pradeep
    Deepti Pradeep

    Adobe Senior Director of Product Management & Growth (Creative Cloud) • 1y

    We first absorbed all the relevant user research available, spent a ton of time with the core PMs to understand what had been tried – what worked well and failed. We also, in parallel, looked at data and business trends with the core PMs and assessed not only biggest areas of impact but also areas that potentially had low hanging fruit – all of which were aligned to our top user needs. Aligning the vectors of the growth team with that of the core product organization, leaning on the wealth of kn ...Read More

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