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How do you approach working with cross-functional teams to ensure work is done on the highest impact initiatives?

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3 Answers
Growth Product Management
  1. Nicolas Liatti
    Nicolas Liatti

    Adobe Senior Director of Product Management, 3D Category • 2y

    On a daily basis, product manager's job is to bring clarity and alignment among teams. As a consequence, working with cross functional teams is part of the job. I wouldn't have one answer on how to do so, as it really depends on the situation. There are lots of different frameworks that can work depending on the situation, and the best PMs know which ones to use in which situation. But at the end of the day, what really matters and what makes a difference is the relationships you have with other ...Read More

    1,630 Views
  2. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • Jun 4

    This is basically the day job of growth, because growth touches everything — marketing, engineering, design, data, sales, support. Here's what I've found works: Shared problem, separate solutions: Start every quarter with cross-functional alignment on the problem — not the solution. If marketing thinks the issue is brand, sales thinks it's pricing, and product thinks it's onboarding, you'll never align on initiatives. I usually run a half-day workshop at the start of each quarter where we look a ...Read More

    355 Views
  3. Sreenath Kizhakkedath
    Sreenath Kizhakkedath

    Uber Uber Head of Growth Programs, Riders • 4y

    Let me answer this more broadly. For any organization, it's important to have alignment across the different functions, including Product Management, Operations, Design, Engineering, and Data Science. You wanted to have a small leadership team that works very closely with shared KPI's and goals. Then the question is more around what projects to work upon to meet the KPIs. This is typically done through a lightweight prioritization framework. There are many industry standards for sprint managemen ...Read More

    1,618 Views

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