Question Page

What KPI's do you share with core product managers? How do you divide responsibilities for these KPI's?

Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 27

This depends on the stage of the product. If the product has a solid product-market fit, the KPIs would be around User growth, Engagement, Retention & Revenue. Its always a best practice to have shared KPIs across both roles. 

With respect to responsibilities - a core product manager will continue to own the functionality of the product (capabilities, reliability etc). The growth product manager is always thinking of driving awareness, usage and engagement on the product.

1549 Views
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 26

There is usually one Northstar metric for the entire company, but each team comes up with its own KPI that feeds into the Northstar metric. For example, in a growth process where you have user acquisition, engagement, retention, and referrals, each team might be responsible a piece of this process that all end up contributing to growth. For example with Airbnb, their Northstar is "nights booked". However, they have one team with a KPI to grow user visitations, and another team's KPI is growing the number of listings. Their KPIs might be different but they both contribute to the Northstar metric of Nightly Bookings. 

2051 Views
Top Product Management Mentors
Clara Lee
Clara Lee
PayPal VP, Product
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI
Deepti Pradeep
Deepti Pradeep
Adobe Director of Product Management, Growth
Mike Arcuri
Mike Arcuri
Meta Director of Product - Horizon Worlds Platform & Creation Tools
Tom Alterman
Tom Alterman
Notable Head of Product
Farheen Noorie
Farheen Noorie
Grammarly Monetization Lead, Product
Aleks Bass
Aleks Bass
Typeform Chief Product Officer
Mike Flouton
Mike Flouton
GitLab VP, Product
Preethy Vaidyanathan
Preethy Vaidyanathan
Matterport VP of Product
Jacqueline Porter
Jacqueline Porter
GitLab Director of Product Management