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What KPI's do you share with core product managers? How do you divide responsibilities for these KPI's?

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3 Answers
Growth Product Management
  1. Jackson Hsieh
    Jackson Hsieh

    Upwork Senior Director Of Product @ Upwork • 3y

    There is usually one Northstar metric for the entire company, but each team comes up with its own KPI that feeds into the Northstar metric. For example, in a growth process where you have user acquisition, engagement, retention, and referrals, each team might be responsible a piece of this process that all end up contributing to growth. For example with Airbnb, their Northstar is "nights booked". However, they have one team with a KPI to grow user visitations, and another team's KPI is growing t ...Read More

    2,541 Views
  2. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • Jun 4

    Good question — this is something I've thought about a lot, because growth PMs and core PMs can either reinforce each other or step on each other's toes depending on how the metric tree are drawn. In my experience, the cleanest model is to share the top-line outcomes and divide the input KPIs underneath them: Shared north stars: Both growth and core PMs should care about the same business north star — usually active customers, revenue, or retention at the company level. If growth is optimizing o ...Read More

    488 Views
  3. Sreenath Kizhakkedath
    Sreenath Kizhakkedath

    Uber Uber Head of Growth Programs, Riders • 4y

    This depends on the stage of the product. If the product has a solid product-market fit, the KPIs would be around User growth, Engagement, Retention & Revenue. Its always a best practice to have shared KPIs across both roles. 

    With respect to responsibilities - a core product manager will continue to own the functionality of the product (capabilities, reliability etc). The growth product manager is always thinking of driving awareness, usage and engagement on the product.

    1,762 Views

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