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What are some of the most common red flags you've come across either on a candidate's resume or initial interview that you'd advise future product managers to avoid?

Lizzy Masotta
Lizzy Masotta
Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco SystemsJuly 26

Interview Red Flags

  1. During a Product Case Interview – If your interviewer is having to guide you through each section or prompt you with several follow up questions, that’s not a good thing.
  2. If a candidate clearly has never used the product (hint: always sign up for the product, do the free trial, or watch YouTube videos / demos).
  3. If one of the candidates questions at the end is something along the lines of “how do promotions work here?”
  4. If a candidate is unable to draw connections between their past experiences and the current role / company

More specifically, in a Product Case Interview:

  1. Forgetting about Product Discovery If you are given a prompt like “design a product that does X” you must always question if X is worthwhile. Many candidates will just immediately dive in without doing the Product Discovery to find out - is there a problem here? Is this worth building? What are the pain points today? Why build this?

    A more tangible example: “Design a personal shopping assistant.” You must first ask: What do people use today for shopping? What do we currently offer? Is it frustrating? Would people use this? What problems would it solve? Would this help our business?
  2. Lacking Opinions Continuing with the case example above (“Design a personal shopping assistant”), candidates need to assert their assumptions and hypotheses throughout the case. For example, “Launching a personal shopping assistant will increase sales” → this is a hypothesis - state it aloud. “The personal shopping assistant must be digital, not a physical human being” → this is an assumption - state it aloud.
  3. Random Ideation When you get to the part of the case where you're coming up with product solutions (ie: roadmap) it’s important to flex your creativity but also your strategic thinking. Your ideas should always be rooted in solving the problem you identified from the beginning of the case. They should be focused on the things that are most painful for customers today.
  4. Forgets about metrics Your metrics should always be tied to the question “why should we build this?” In other words, what metric will tell you that this was a worthwhile investment? I like to call this ‘the north star metric’. There are also ‘counter metrics’ or 'trip wire metrics', which are the metrics that indicate this is going in the wrong direction or not worth building. And then there are ‘leading indicator metrics’ like adoption or usage that tell you if it’s headed in the right direction or not.
  5. Asks cookie cutter questions When an interviewer asks “do you have any questions” it’s an opportunity to showcase your strategic thinking (by asking questions that show you understand the product / company / business model) but it’s also an opportunity for you to gauge if you want to work for this company. If you were about to make a billion dollar investment in this company and you were given 1 question to ask, would you ask, “what’s your favorite part about working here?” No. You’d ask something like “why can’t x, y or z competitors replicate what you have?”
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Brandon Green
Brandon Green
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, SonicbidsNovember 8

I've sort of answered this in other questions asked, but to restate: Red Flags usually manifest in candidates who are

  • Unable to speak to specific impact they (as opposed to their team/org) have had on the business, or point to any specific metric they impacted, and why that metric was important
  • Unable to speak to experiences of learning/growth in the face of failure, or blaming others on said failures
  • Unable to speak to a basic understanding of how the business they're interviewing for works, how it makes money, how their particular role may add value to the organization
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Farheen Noorie
Farheen Noorie
Grammarly Monetization Lead, ProductOctober 2
  • Resume: Usually, the biggest red flag for me in a resume is when either the candidate doesn't describe any impact metrics or focuses on a vanity metric, eg, if a checkout PM describes an increase in the number of payment page views instead of an increase in checkout conversions

  • Initial Interview: PMs are often advised to use a variety of frameworks for their interviews primarily to showcase a PM's structured thinking to a problem. This is good advice as long as the PM uses a framework for reference instead of answering questions with the framework alone. As a hiring manager, I am more curious about how you thought through a problem, what real-world challenges you came across, and what the outcome was. The idea in an interview isn't to understand a PM's knowledge of the various frameworks available but to understand the depth and breadth of their thinking in a real-world use case.

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Sailaja Kalle
Sailaja Kalle
Gainsight Director, Product ManagementApril 24

Non willing ness to work in team, Not able to take feedback, constant change of jobs are some red flags that one needs to avoid in potential candidates.

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