All related (8)
Yasmin Kothari
Product Lead, Align Area at Asana
Customer feedback is critical to how we build, and we incorporate it at every step of the product development process. We get customer feedback from a variety of places. When building new products we proactively reach out to customers to learn about their needs and make sure we’re creating the right solutions for them. We have a User Research team that regularly speaks to customers via a variety of methods - everything from interviews and surveys to card sorting and field studies. Along our product development process, we have specific touchpoints where we make sure to utilize user resea...more
Saloni Patil
Director of Product at MikMak | Formerly Discover, IRI
Customer feedback is a key driving factor in shaping the product roadmap. A good way of looking at a roadmap is categorizing intitatives into different buckets - eg. Strategic/ Innovative, Maintenance/Keeping lights on, Platform Enhancements, etc. Customer feedback can be incorporated in almost every bucket depending on how well the team has done user research and gone through the discovery process. We use tools such as Salesforce, Product Board and Zendesk where feedback gathered from the CS teams can be directly tied to a feature/epic or even story which can further help determine the ...more
Anton Kravchenko
Director of Product Management at Salesforce
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from college. For college grads, I suggest starting by connecting with other product managers (e.g. via LinkedIn) to better understand what we do. There are great books available on this topic as well -- "Cracking PM Interview" is among my favorites. I also created a series of videos explaining tech jobs and what do I do in more detail - 2. Transition from other roles e.g. ...more
Natalia Baryshnikova
Head Of Product Management, Confluence Experience at Atlassian
First thing I'd recommend is asking your team if there is a formal description of levels and skills associated with each level. More and more companies, whether large orgs or startups, actually have written descriptions of product manager levels and what those entail; the earlier you get to learn about them, the better. If there is no formal description available, I would recommend to: 1) Interview your manager of what the next level may look like, and draft a document outlining that 2) Review this document with 1-2 people in the product org who are on that level and see what they would a...more
Louisa Henry
Head of Product for Mid-Market Businesses at Gusto
If you’re looking to grow from a Senior PM to a Group PM or Director, begin to look more broadly across the business vs focusing solely on your specific product area. It’s important to deeply understand the business levers that outcomes that the company is aiming to achieve. Once you start to understand the business at the level, you’ll be able to connect dots and identify opportunities to drive impact at a larger scale. If you don’t have the opportunity to shift the type of product you’re working on, look at other ways to drive a larger impact at the team or organizational level. Find o...more
Rodrigo Davies
Product Lead, Flow Area at Asana
I transitioned from journalism to product management earlier in my career, and although it’s not a straightforward path, it’s actually pretty common for PMs to join tech from other sectors. An Asana PM teammate of mine, Ari Janover, actually has the best articulation of how to make the transition that I’ve ever heard. He says there are three common paths: * The Ninja: Join a small startup as another role and push to own PM work until you become a PM. * The Expert: Apply for roles where the value of your specific knowledge trumps your lack of PM credentials. Think Engineers for tech...more
Yasmin Kothari
Product Lead, Align Area at Asana
At Asana, we break down PM skills into 6 core competencies. Demonstrating growth in these competencies is critical for all PMs, including our senior folks. * Growth Mindset: Be open and curious when building, growing, and leading * Strategic: Create the best and boldest ideas with a boundaryless mindset, making decisions with the company mission in mind first, team second, and self third * Get Stuff Done: Find the best solutions with the highest ROI to deliver value to our users fast * Grow Team Asana: Take collective responsibility for growing the size and quality of our t...more
Tom Alterman
Director of Product Management at Asana
The question I love asking every candidate is "tell me the story of the most impactful thing you’ve ever worked on." I like this question for several reasons: * It works for every level of experience. For experienced PMs, I’m expecting to hear about a very important product they worked on. For someone with little to no experience, they can tell me a story about something they worked on that was incredibly hard, impactful and meaningful to them without it needing to be related to product work. * It allows me to get a sense of their storytelling ability. Are they able to str...more