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You're the new Product Manager for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?

James Heimbuck
James Heimbuck
Doppler Principal Product Manager | Formerly GitLab, Twilio/SendGridNovember 16

For an organization at this stage a product manager was probably brought in to help manage the vision, ensure the variety of customer requests and ideas are being reviewed and prioritized and the development teams are working on the right things. To do that there are a couple of key things you need to get to know quick:

  1. Who is your target user and what are the pain points your product solves?

  2. Who are the key players in your company who will help you get things done? This goes beyond engineers, think about how the product is delivered and supported as well, your job does not stop when the features ship.

  3. What data do you have about product usage?

  4. What is the team working to deliver now and over the next quarter and why?

With this in hand you can ensure you get alignment on the vision with the founders/executive team who have probably been doing that to date. That vision should match up or answer the "why" question for what the team is working on, if it does not they may be misaligned and you can cut things from the upcoming plan. Any usage data can help triangulate with the go to market and support teams what they are hearing from customers about what is valuable and what is not working in the product today.

Now you can set the vision for the next quarter's work that moves the product towards the vision.

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