Question Page

What's your framework to prioritizing needs/deliverables when you're the first Product Manager at a company establishing the function?

Tamar Hadar
Senior Director of Product | Strategic Planning, Mentoring | Formerly The Knot Worldwide, Trello (Atlassian)4y
As a first PM, you will need to be very judicious with how you allocate your time and resources. In fact, I think that’s true for larger companies as well. There are alwa...
...Read More
15941 Views
Zeeshan Qamruddin
Cloudflare Sr. Director of Product | Formerly Segment, WeWork, Airbnb4y
The great thing about being the first hire is something that is also great about Product Management: there is room for interpretation. My philosophy has always been more ...
...Read More
6872 Views
Matt Landry
Infoblox SVP Product Management, Networking4y
Honestly, the first product manager for a company is probably not ready to establish a prioritization framework. The first PM probably needs to focus on customer discove...
...Read More
5160 Views
Patrick Davis
Google Group Product Manager3y
Thank you for the question and I'm sure this is exactly not the answer you're looking for which is, "it depends" You're balancing building trust and relationships, under...
...Read More
5180 Views
Rapha Danilo
Gong GM / Sr Director of Product3y
Taking a step back, I think the 1st PM needs to act a lot like a head of product in the early days. The ones I see that do well for their company (and themselves) typical...
...Read More
6183 Views
Suhas Manangi
Snap Head of Product - Trust & Safety3y
First PM in a company! I have not done it, nor have anyone in close network to have a good understanding. My guess is that they have to establish right roles/responsibili...
...Read More
5047 Views
Luca Beltrami
Faire Head of Product, Retailers3y
When you are the first PM, you are straddling several priorities: Finding product market fit Scaling the team Scaling the product The biggest failure mode is trying to ...
...Read More
4851 Views
Urvi Chetta
GitLab Group Product Manager3y
Prioritization is hardest and most important problem to solve when you are Product Manager #1 in a company. Because in early stage startups, it can be really choatic wit...
...Read More
4833 Views
Clara Lee
PayPal VP, Product | Formerly Apple, Automattic, Deloitte4y
There are many great approaches to this question – and to some extent, it will depend on what the company values. If you're a first Product Manager, it is most important ...
...Read More
1719 Views
David Cutler
CookUnity VP Product & Design3y
In my experience a prioritization framework is foundational to establishing a great working relationship within your own team and stakeholders. I'd also argue that if exe...
...Read More
4038 Views
Deepti Pradeep
Adobe Senior Director of Product Management & Growth (Creative Cloud)9mo
Start by identifying the core lever you need to move. For a B2B product, this might be new customer acquisition. For B2C, it could be daily or weekly usage metrics (e.g.,...
...Read More
1248 Views
Rosa Villegas
Zynga Senior Director of Product, Central Technology3y
There are a few different vectors to consider here. There is the effort/impact matrix, which is pretty good at helping identify low hanging fruit - essentially mapping ou...
...Read More
2787 Views
Janet Brunckhorst
Aurora Solar Director of Product Management3y
The fundamentals of prioritization are not too different when you're the first at a company. But in the early stages of a company or product, it's even more important to ...
...Read More
3154 Views
Jacqueline Porter
IBM Product Management3y
This is a great question about how to pave the way for two things: product strategy and product management execution. I can see this being applicable to not only first Pr...
...Read More
1321 Views
Ashka Vakil
strongDM Sr. Director, Product Management3y
The product manager's primary responsibility is to ensure that the right product is delivered to the market at the right time. In order to do this effectively, you will n...
...Read More
1401 Views
Pavan Kumar
Gainsight Director, Product Management | Formerly Cisco3y
Know your customer - Often this can just be the investor in the company/company owner. Meet their basic expectations from the product first, and win their confidence. Ai...
...Read More
1352 Views
Preethy Vaidyanathan
Matterport VP of Product1y
Establish a Framework:Establish a framework that works for the product and company stage. Simplicity is key. Organize requirements using a straightforward framework like ...
...Read More
1195 Views
James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid2y
When I search the internet for "Product management prioritization frameworks" I get back 3.2M results so the options are nearly limitless of what to choose. MoSCoW, RICE,...
...Read More
1534 Views
Aleks Bass
Typeform Chief Product Officer3y
Great question, and I'll make some assumptions before I answer. I'll assume that the PM function is new but that there is an engineering and design team already establish...
...Read More
1013 Views
When you are the first product manager, it usually means the company is in the early stage or is a more grown startup. The framework guidelines I suggest to follow would ...
...Read More
254 Views
Sharad Goel
Carta VP Product, Upmarket & Private Equity3y
The framework doesn't change whether you are the first PM or the 100th PM IMO. Understand what business goals need to be achieved (which will most likely be be set top do...
...Read More
188 Views