What's your framework to prioritizing needs/deliverables when you're the first Product Manager at a company establishing the function?
Building a Product Management TeamEstablishing Product ManagementAI Product ManagementEnterprise Product ManagementSMB Product ManagementProduct Management 30/60/90 Day Plan
21 Answers
Senior Director of Product | Strategic Planning, Mentoring | Formerly The Knot Worldwide, Trello (Atlassian) • 4y
As a first PM, you will need to be very judicious with how you allocate your time and resources. In fact, I think that’s true for larger companies as well. There are alwa...
15930 Views
Cloudflare Sr. Director of Product | Formerly Segment, WeWork, Airbnb • 4y
The great thing about being the first hire is something that is also great about Product Management: there is room for interpretation. My philosophy has always been more ...
6867 Views
Cisco VP Product Management, Cisco Wireless • 4y
Honestly, the first product manager for a company is probably not ready to establish a prioritization framework. The first PM probably needs to focus on customer discove...
5138 Views
Google Group Product Manager • 3y
Thank you for the question and I'm sure this is exactly not the answer you're looking for which is, "it depends" You're balancing building trust and relationships, under...
5083 Views
Gong GM / Sr Director of Product • 3y
Taking a step back, I think the 1st PM needs to act a lot like a head of product in the early days. The ones I see that do well for their company (and themselves) typical...
6151 Views
Snap Head of Product - Trust & Safety • 3y
First PM in a company! I have not done it, nor have anyone in close network to have a good understanding. My guess is that they have to establish right roles/responsibili...
5035 Views
Faire Head of Product, Retailers • 3y
When you are the first PM, you are straddling several priorities: Finding product market fit Scaling the team Scaling the product The biggest failure mode is trying to ...
4826 Views
GitLab Group Product Manager • 3y
Prioritization is hardest and most important problem to solve when you are Product Manager #1 in a company. Because in early stage startups, it can be really choatic wit...
4818 Views
There are many great approaches to this question – and to some extent, it will depend on what the company values. If you're a first Product Manager, it is most important ...
1703 Views
CookUnity VP Product & Design • 3y
In my experience a prioritization framework is foundational to establishing a great working relationship within your own team and stakeholders. I'd also argue that if exe...
3945 Views
Adobe Senior Director of Product Management & Growth (Creative Cloud) • 8mo
Start by identifying the core lever you need to move. For a B2B product, this might be new customer acquisition. For B2C, it could be daily or weekly usage metrics (e.g.,...
1202 Views
Zynga Senior Director of Product, Central Technology • 3y
There are a few different vectors to consider here. There is the effort/impact matrix, which is pretty good at helping identify low hanging fruit - essentially mapping ou...
2683 Views
Aurora Solar Director of Product Management • 3y
The fundamentals of prioritization are not too different when you're the first at a company. But in the early stages of a company or product, it's even more important to ...
3114 Views
IBM Product Management • 3y
This is a great question about how to pave the way for two things: product strategy and product management execution. I can see this being applicable to not only first Pr...
1307 Views
strongDM Sr. Director, Product Management • 3y
The product manager's primary responsibility is to ensure that the right product is delivered to the market at the right time. In order to do this effectively, you will n...
1385 Views
Gainsight Director, Product Management | Formerly Cisco • 3y
Know your customer - Often this can just be the investor in the company/company owner. Meet their basic expectations from the product first, and win their confidence. Ai...
1333 Views
Matterport VP of Product • 1y
Establish a Framework:Establish a framework that works for the product and company stage. Simplicity is key. Organize requirements using a straightforward framework like ...
1187 Views
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid • 2y
When I search the internet for "Product management prioritization frameworks" I get back 3.2M results so the options are nearly limitless of what to choose. MoSCoW, RICE,...
1477 Views
Typeform Chief Product Officer • 3y
Great question, and I'll make some assumptions before I answer. I'll assume that the PM function is new but that there is an engineering and design team already establish...
1010 Views
When you are the first product manager, it usually means the company is in the early stage or is a more grown startup. The framework guidelines I suggest to follow would ...
254 Views
Carta VP Product, Upmarket & Private Equity • 2y
The framework doesn't change whether you are the first PM or the 100th PM IMO. Understand what business goals need to be achieved (which will most likely be be set top do...
188 Views
Related Questions
What is your framework to prioritize product areas and features when you have limited engineering or product management resources as the head of the product area? How do you manage multiple stakeholders and how do you prioritize them?You're the new Product Manager for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?Do you have any advice for a junior PM who is a first product management hire?What is the most effective way to scale a Product Management team beyond the first Product Manager?How do you think about your first 30/60/90 day goals when coming in as the Head of Product Management in a startup that didn't have product management before?