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Virtual Event
Differentiating through Storytelling

Differentiating through Storytelling

Thursday, October 24th, 2024 • 12pm–1pm PT ·

Join over 250 product marketers to learn from product marketing leaders at the world's fastest growing companies on how to tell a more resonant story to your market. You will walk away with actionable tips and best practices to immediately start implementing.

  • Date: Thursday, October 24th, 12 - 1pm PT (3 - 4pm ET)

  • Location: Online (link will be sent to registrants prior to the event)

  • Cost: This event is free. However there are limited seats

Top Questions

  • What are some practical frameworks that you use to consistently tell better stories?

    Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    For me, the storytelling framework I use is actually a sales framework, Force Management’s Value Framework. I think it’s beneficial to build the story using a sales framework because it makes it easier for your internal teams to understand, get behind it, and apply it to their role, and how the communicate it to prospects and customers.

    280 Views

  • What are some practical frameworks that you use to consistently tell better stories?

    Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    For me, the storytelling framework I use is actually a sales framework, Force Management’s Value Framework. I think it’s beneficial to build the story using a sales framework because it makes it easier for your internal teams to understand, get behind it, and apply it to their role, and how the communicate it to prospects and customers.

    280 Views

See Event Answers

Speakers (3)

  • Nisha Goklaney

    Nisha Goklaney

    Senior Director of Product Marketing · HubSpot

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  • Marcus Andrews

    Marcus Andrews

    Head of Marketing · Conveyor

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  • Katharine Gregorio

    Katharine Gregorio

    Sr Director of Product Marketing, Creative Cloud · Adobe

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