The great thing about Product Marketing is that there are so many different
entry points. I came from more of a content marketing background, but I've known
amazing PM...Read More
Content
What are the best paths into PMM for early in career folks? What do you look for when you're hiring?
Most Recent
Director of Product Marketing at IRONSCALES • February 8
Most Recent
Director of Product Marketing at IRONSCALES • February 2
For me, the first focus would be understanding the buyer and building the
personas; everything else will cascade from there. I'd start spending time with
the sales to ...Read More
Most Recent
Director of Product Marketing at IRONSCALES • February 3
I've partnered with PM to assign a launch level to a release based on a grade
(is it new/innovative, is it going to match the market, impact to customers,
impact to th...Read More
Most Recent
Director of Product Marketing at IRONSCALES • February 6
The most important sales enablement activity that PMMs should being doing is
meeting with the sales team regularly. Split it up into smaller groups that way
you give e...Read More
Most Recent
Director of Product Marketing at IRONSCALES • March 4
If you don't have access to a tool like Klue and need to gather competitive
intelligence manually, here's what I'd do: Set up a Feedly feed to monitor your
competitors...Read More
Credentials & Highlights
Director of Product Marketing at IRONSCALES
Knows About Messaging, Go-To-Market Strategy, Product Marketing Career Path,
Product Marketing Sk...more