Profile
Jeff Rezabek

Jeff Rezabek

Director of Product Marketing, IRONSCALES
About
An award-winning product marketing leader with 10 years of experience of elevating market presence for startup and enterprise companies delivering software and services in the B2B technology (DevOps, Application Deployment Automation, Continuous D...more

Content

Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingFebruary 27
If you're creating a two-pager sales enablement asset, always assume it will be shared externally at some point, so make it so that if it gets in the hands of a prospect, the branding is the same, and the information isn't confidential. Without knowing much about your product or audience, I woul...Read More
1432 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingFebruary 8
The great thing about Product Marketing is that there are so many different entry points. I came from more of a content marketing background, but I've known amazing PMMs with a product background or customer success background that also crush it. Each path comes with its own strengths and value t...Read More
1256 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingFebruary 20
The biggest mistakes in managing post-launch momentum would be: * Not collecting and measuring success signals (product adoption, media pickups, sign-ups, traffic, etc.) could tell you what messaging is resonating and what isn't. * Learnings: Establish key, quantifiable launch goal...Read More
510 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingMarch 7
My approach to creating sales enablement material for a global product (and global sales team) is similar to how I would build content for an in-house sales team. * Understand Your Audience and Their Needs Run regular sales enablement surveys to measure confidence levels in different ...Read More
496 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingFebruary 21
I've done this a few different ways in the past. One way is by partnering with Product Management to grade a release item and then assign a launch level to a release based on a grade (is it new/innovative, is it going to match the market, impact to customers, impact to the market, etc.). The pro...Read More
486 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingFebruary 2
For me, the first focus would be understanding the buyer and building the personas; everything else will cascade from there. I'd start spending time with the sales to understand the deals we've won, what problems they were experiencing, why they needed a solution, and how we provided value. Wo...Read More
485 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingJanuary 25
In my experience, the relationship between PMM and DG or Growth Marketing should be as connected as PMM and the Product team. At previous organizations, I was in constant communication with the Head of Growth Marketing. We would work together to refine personas and messages, develop ABM campaigns...Read More
441 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingFebruary 3
I've partnered with PM to assign a launch level to a release based on a grade (is it new/innovative, is it going to match the market, impact to customers, impact to the market, etc.). If something doesn't fall into the launch level threshold, it's an opportunity to release it, collect data, and s...Read More
436 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingMarch 4
If you don't have access to a tool like Klue and need to gather competitive intelligence manually, here's what I'd do: * Set up a Feedly feed to monitor your competitors' blogs, news, etc. * Set up google alerts to you're notified when they are mentioned (this might get overwhelming if th...Read More
411 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingFebruary 6
The most important sales enablement activity that PMMs should being doing is meeting with the sales team regularly. Split it up into smaller groups that way you give everyone an opportunity to speak comfortably. Understand what's working, what's not, and where you should focus future enablement s...Read More
394 Views
Credentials & Highlights
Director of Product Marketing at IRONSCALES
Knows About Establishing Product Marketing, Messaging, Product Launches, Go-To-Market Strategy, S...more