Jeff Rezabek

The great thing about Product Marketing is that there are so many different entry points. I came from more of a content marketing background, but I've known amazing PMMs ...

If you're creating a two-pager sales enablement asset, always assume it will be shared externally at some point, so make it so that if it gets in the hands of a prospect,...

I've done this a few different ways in the past. One way is by partnering with Product Management to grade a release item and then assign a launch level to a release base...

To help with this, you must think like you're new to tech or the industry. Even if you don't use it in external-facing messaging, you need to gather as much info as possi...

I have completed nearly all of the Pragmatic Marketing Courses. While they were great, in my experience, they were geared more toward the product team.Foundations, Market...

The most important sales enablement activity that PMMs should being doing is meeting with the sales team regularly. Split it up into smaller groups that way you give ever...

The top skills I'd recommend for someone new to Product Marketing include:Communication: Even in an age of AI, it is incredibly important to write focused copy well. Sure...

A few strategies that I've used to share messaging pillars with my organization include:Creating a hub in our intranet that provides view-only access to personas and high...

My approach to developing messaging for a new product or feature is to set time with the product owner to fully understand what's being developed, why, and for whom. Ask ...

When there are limited resources and conflicting goals. Look for ways to consolidate. In the case of a webinar to support a product launch, position the webinar towards t...