The great thing about Product Marketing is that there are so many different entry points. I came from more of a content marketing background, but I've known amazing PM...Read More
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What are the best paths into PMM for early in career folks? What do you look for when you're hiring?
When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?
For me, the first focus would be understanding the buyer and building the personas; everything else will cascade from there. I'd start spending time with the sales to ...Read More
I've partnered with PM to assign a launch level to a release based on a grade (is it new/innovative, is it going to match the market, impact to customers, impact to th...Read More
The most important sales enablement activity that PMMs should being doing is meeting with the sales team regularly. Split it up into smaller groups that way you give e...Read More
What are your go to resources you use to gather competitive intelligence about other vendors? How do you compare your product features with those of others?
If you don't have access to a tool like Klue and need to gather competitive intelligence manually, here's what I'd do: Set up a Feedly feed to monitor your competitors...Read More
Credentials & Highlights
Director of Product Marketing at IRONSCALES
Knows About Messaging, Go-To-Market Strategy, Product Marketing Career Path, Product Marketing Sk...more