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Jeff Rezabek
Director of Product Marketing, IRONSCALES
About
An award-winning product marketing leader with 10 years of experience of elevating market presence for startup and enterprise companies delivering software and services in the B2B technology (DevOps, Application Deployment Automation, Continuous D......more
Content
Jeff Rezabek
IRONSCALES Director of Product Marketing • February 7
The great thing about Product Marketing is that there are so many different entry points. I came from more of a content marketing background, but I've known amazing PMMs with a product background or customer success background that also crush it. Each path comes with its own strengths and value t......Read More
1176 Views
Jeff Rezabek
IRONSCALES Director of Product Marketing • February 27
If you're creating a two-pager sales enablement asset, always assume it will be shared externally at some point, so make it so that if it gets in the hands of a prospect, the branding is the same, and the information isn't confidential. Without knowing much about your product or audience, I woul......Read More
966 Views
Jeff Rezabek
IRONSCALES Director of Product Marketing • February 1
For me, the first focus would be understanding the buyer and building the personas; everything else will cascade from there. I'd start spending time with the sales to understand the deals we've won, what problems they were experiencing, why they needed a solution, and how we provided value. Wo......Read More
463 Views
Jeff Rezabek
IRONSCALES Director of Product Marketing • February 19
The biggest mistakes in managing post-launch momentum would be: * Not collecting and measuring success signals (product adoption, media pickups, sign-ups, traffic, etc.) could tell you what messaging is resonating and what isn't. * Learnings: Establish key, quantifiable launch goal......Read More
433 Views
Jeff Rezabek
IRONSCALES Director of Product Marketing • February 2
I've partnered with PM to assign a launch level to a release based on a grade (is it new/innovative, is it going to match the market, impact to customers, impact to the market, etc.). If something doesn't fall into the launch level threshold, it's an opportunity to release it, collect data, and s......Read More
418 Views
Jeff Rezabek
IRONSCALES Director of Product Marketing • March 6
My approach to creating sales enablement material for a global product (and global sales team) is similar to how I would build content for an in-house sales team. * Understand Your Audience and Their Needs Run regular sales enablement surveys to measure confidence levels in different ......Read More
415 Views
Jeff Rezabek
IRONSCALES Director of Product Marketing • March 3
If you don't have access to a tool like Klue and need to gather competitive intelligence manually, here's what I'd do: * Set up a Feedly feed to monitor your competitors' blogs, news, etc. * Set up google alerts to you're notified when they are mentioned (this might get overwhelming if th......Read More
396 Views
Jeff Rezabek
IRONSCALES Director of Product Marketing • February 21
I've done this a few different ways in the past. One way is by partnering with Product Management to grade a release item and then assign a launch level to a release based on a grade (is it new/innovative, is it going to match the market, impact to customers, impact to the market, etc.). The pro......Read More
396 Views
Jeff Rezabek
IRONSCALES Director of Product Marketing • January 24
In my experience, the relationship between PMM and DG or Growth Marketing should be as connected as PMM and the Product team. At previous organizations, I was in constant communication with the Head of Growth Marketing. We would work together to refine personas and messages, develop ABM campaigns......Read More
382 Views
Jeff Rezabek
IRONSCALES Director of Product Marketing • February 6
The most important sales enablement activity that PMMs should being doing is meeting with the sales team regularly. Split it up into smaller groups that way you give everyone an opportunity to speak comfortably. Understand what's working, what's not, and where you should focus future enablement s......Read More
373 Views
Credentials & Highlights
Director of Product Marketing at IRONSCALES
Knows About Establishing Product Marketing, Messaging, Product Marketing / Demand Gen Alignment, ......more