Market Research that Unlocks Growth

Top Questions

• What are your go-to tools or resources when conducting market research?

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  Sarah Din •

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  Former SVP of Product Marketing at Quickbase • 1y

  Survey & Panel Tools: Budget-friendly: SurveyMonkey, Typeform, Google Forms Mid-range: Qualtrics, Pollfish, Wynter Enterprise: GLG, NewtonX, Bridger Voice of Customer: Software tracking: Pendo, Heap, Amplitude Call analysis: Gong, Chorus Feedback tools: Hotjar, FullStory User Research: Testing platforms: UserTesting, UserZoom Analysis tools: Dovetail, EnjoyHQ Recruitment: UserInterviews, Respondent Competitive Intelligence: Tracking: Klue, Crayon Win/Loss: Clozd, Primary Intelligence Market ...Read More

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• How do you document your research to ensure it actually gets used?

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  Sarah Din •

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  Former SVP of Product Marketing at Quickbase • 1y

  This will depend on how your company manages information but a few things always help: Having a central source of truth where you can post all the research and analysis Recordings and decks are great way to share insights Creating bite-sized stats that teams can use for different purposes Sharing insights in communication channels like Slack - or even creating a dedicated slack channel for that Doing quarterly readouts can often help keep this in front of mind if you have any sales enablement pl ...Read More

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• How should Product Marketing collaborate with different teams regarding market research initiatives?

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  Sarah Din •

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  Former SVP of Product Marketing at Quickbase • 1y

  Product Marketing needs to be the connector between different teams when it comes to research. With Product Development, start by sharing user insights and involving them in customer interviews - this helps shape the roadmap based on real market needs. Product teams often appreciate sitting in on customer calls to hear feedback firsthand. For R&D collaboration, focus on future-looking research. Share trends and emerging customer needs that could inspire innovation. Help test early concepts w ...Read More

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• How do we compare our pricing if all our SaaS competitors require an Enterprise Demo?

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  Sarah Din •

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  Former SVP of Product Marketing at Quickbase • 7mo

  Yeah, this happens a lot. When everyone hides pricing behind a demo, you gotta get a little scrappy. 1. Start with customer intel - Ask prospects what they’ve seen from competitors. Buyers will usually share ranges, discount habits, and what felt “expensive vs fair.” It’s honestly the fastest signal. 2. Use sales call clues- Listen for lines like “you’re higher/lower than X” or “they charged us per seat.” Even vague hints help build a pattern. 3. Reverse-engineer from their packaging - Even with ...Read More

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• Have any of you been in a scenario when your company was opposed to market research (b/c they thought it would take too long or cost too much money), but you were able to convince them that it was valuable? What steps did you take to convince them of the value?

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  Sarah Din •

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  Former SVP of Product Marketing at Quickbase • 1y

  I've been in this situation before and found a few approaches that work well. For cost concerns, I show how we can start small - even a few hundred dollars can get us solid insights through DIY research. No need to spend thousands right away. For the "it takes too long" worry, I map out exactly what we'd do week by week. This helps people see that research can happen alongside other work without slowing things down. What really helps is having someone else in the company (especially in product o ...Read More

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• What are your favorite resources for cost effective research?

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  Sarah Din •

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  Former SVP of Product Marketing at Quickbase • 1y

  Here are some cost-effective resources for both primary and secondary research

  Secondary Research

  • Industry association reports

  • Government databases (Census, BLS)

  • Academic libraries

  Primary Research Tools

  • SurveyMonkey or Typeform or Google Forms

  • Reddit communities

  • LinkedIn groups

  • Facebook groups

  • Local meetups

  • University research pools

  • Professional networks

  • Customer support teams

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• What can be done when a startup has proceeded to build a product, without conducting a proper market research.

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  Sarah Din •

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  Former SVP of Product Marketing at Quickbase • 1y

  I would start with immediate validation research - interview existing users and analyze their actual usage patterns. This gives you real data about how the product is being used versus intended use. Next, conduct quick competitive analysis to identify gaps and opportunities. Use these insights to make targeted product adjustments rather than major overhauls. While not ideal to research after building, it's better than continuing without market understanding. The key is to be agile with changes b ...Read More

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