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Do you ask candidates to do case studies / homework as part of the application process? What are you looking for and what tips would you share with candidates?

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2 Answers
  1. Sahil Sethi
    Sahil Sethi

    Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y

    For tenured PMM roles (e.g. team leads/directors or senior/principal PMMs who may not be team leads), I do ask for an assignment We usually give an open question that mimics a real business situation (often a challenge we are facing). It could be around marketing to a new audience, or launching a new product, or some change in positioning and messaging we’d like to effect. The final presentation is usually a 30-60 min 1:many presentation where you (the candidate) has the freedom to decide how th ...Read More

    3,711 Views
  2. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y

    I hadn't asked candidates to do case studies or homework as part of the application process until recently, and it's only for final round interviews when we get down to the final 2-3 candidates for more senior roles. I generally feel like a lot of companies overdue the assignments and ask way too much of people. For assignments, I look for something pretty universal (a high-level GTM plan, feedback on a website, etc.) that shouldn't take more than an hour or so to prepare. What I look for is mor ...Read More

    951 Views

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