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What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?

11 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • June 11

Usually, they're testing to see if you understand how to launch a product but you are right, different hiring managers look for different things. My recommendation is that rather than listing a long list of activities to try to catch every single item, you focus on the ones that you believe w......Read More

3787 Views

What are your top 3 methods for conducting effective competitive research?

7 Answers

Vanessa Thompson

Twilio Vice President Product Marketing • December 2

The outcome you are targeting with your competitive research plays a role in the efficacy of your research method. So have the outcome in mind before you start, that way you will already be on the path to success! Competitive positioning - There are plenty of tools around like Klue, that scrape ......Read More

1088 Views

What is your favorite product marketing interview question and the best answer you've heard?

21 Answers

Teresa Haun

Zendesk Senior Director, Technology Marketing and Communications • February 4

I often like to ask, “What accomplishment are you most proud of?” as well as, “In your last performance review, what were your opportunities to improve and how have you worked to address them?” I like the question “What accomplishment are you most proud of?” because it often helps me understand w......Read More

5085 Views

As a hiring manager, what do the best product marketing candidates have in common?

13 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • June 11

The ‘product marketing skills’ question has been answered really well by a lot of others on Sharebird already so I will focus my answer specifically to the interview itself: I always look for candidates who have a strategic mindset and who can articulate what success in their current role look......Read More

1930 Views

How can I improve my interviewing skills for a product marketing role?

I had my first interview in a long time recently and fumbled my way through it. How can I get better for next time?

7 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • June 11

At the end of the day, there is only one way - lots of practice. Everyone has failed an interview at least once. I know I have on multiple occasions. But as the late basketball legend Kobe Bryant said, he never once hesitated to take a game-winning shot with time expiring because he had already p......Read More

1586 Views

How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?

Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?

10 Answers

Jeffrey Vocell

Panorama Education Head of Product Marketing • December 10

I think it’s hard to showcase messaging in an interview unless you’re specifically bringing up documented work. At HubSpot, we like to give candidates an exercise before an interview that typically ties into positioning and messaging. Oftentimes this exercise will tie back to a recently released ......Read More

1548 Views

For someone looking to break into their first PMM role, what advise do you have for landing that first interview? How can one set themselves apart from other candidates who have held PMM titles before?

3 Answers

Kevin Zentmeyer

Square Global Product Marketing Lead • April 26

I think landing your first interview and subsequently your first job as a PMM is made easier if you target some level of specialization either within the role or the company. Many PMM roles, especially more junior ones, are specialized or weighted towards particular areas like sales enablement o......Read More

1438 Views

What technical questions can we expect for product marketing interviews?

e.g. do we need to do a case study, draw insights from looking at data, etc.

3 Answers

Kevin Garcia

Retool Head of Product Marketing • May 4

This will depend heavily on the kind of product you are interviewing to market. The more technical the product, the more "technical" questions you might get. Even so, you should be 100% prepared to: * Talk about what their product does (use cases) * Talk about who their product is for (audi......Read More

672 Views

What are the most common mistakes you see candidates make during an interview for a product marketing position?

7 Answers

Shabih Syed

Square Product Lead, Ecosystem Discovery • July 7

The biggest mistake I see candidates making is that they do not spend time learning about the product and the space it operates in. My recommendation is that you spend time on the website and learn some basics about the product and it's practitioners (personas), identify the newest features re......Read More

1459 Views

For PMM interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?

6 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • June 11

Product marketers are bound to get the “describe a successful product launch you’ve done” question (or some other iteration of it). Be prepared to answer with outcomes rather than going through a checklist of activities. What were you trying to achieve and how did you measure progress? I think S......Read More

4119 Views