Product Marketing Interviews
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 6y
Thanks David - would love to see some of your canned questions too! My other one is - "What will working at this company do for your resume and your career ambitions?"
2181 Views
How do make sure the resume appeals to the hiring manager for a product marketing role?
Should I just use one general resume or are there different versions of it?
Close Head of Product Marketing • 3y
I think there are general elements that should be included in any resume you create, such as success metrics to highlight how you drove impact and your ability to define ...
930 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If you're landing 1st round interviews, that means your LinkedIn profile/resume looks good and covers the experience/skills/work experience needed for your targeted roles...
4042 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 1mo
A lot of these “red flags” are real, but they’re also what you see on the surface. They’re not the actual problem.Clunky CVs, vague answers, too much fluff – they usually...
166 Views
Hightouch Head of Product Marketing • 3mo
This is nuanced a lot by organization, but outside of a typical process (manager screens, homework exercises, executive sign off, etc), the most important signals I look ...
758 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 10mo
MNCs are open to startup candidates, but you have to bridge the gap. MNCs are looking for signals that you can operate at scale, navigate complexity, and collaborate acro...
926 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 10mo
While working at a well-known company can help you get noticed, it’s not the only way to stand out. If you're coming from a smaller or lesser-known company, focus on show...
645 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 10mo
Of course! I have hired PMMs from non-traditional backgrounds and they have performed exceptionally. I would look for transferable skills, industry experience and coachab...
619 Views
How does a strong candidate differentiate themselves in an interview?
Are there common traits or behaviours between candidates that get you extremely excited?
Splunk Director, Product Marketing | Formerly Morgan Stanley • 10mo
A strong candidate appears well prepared, confident and open. Truly differentiated candidates do enough research and networking beforehand and talk about what they can do...
586 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 10mo
You should definitely start by having a conversation with your manager, expressing your interest in growing into a lead role and having an open discussion on what that wo...
2039 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 10mo
Since GTM launch questions are so common in PMM interviews, it is best to prepare and practice a few different stories ahead of time. Here’s a framework you can use to hi...
1015 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 10mo
Here's my advice to entry-level product marketers:Invest time in learning - not just about your product, but also about your market, industry, competitors, customers and ...
796 Views
Close Head of Product Marketing • 3y
The best questions, in my opinion, are the ones that organically come up in the context of our conversation. The kinds of questions where the candidate wants to dig a lit...
1772 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
In my experience, PMM teams are successful when you find the right blend of execution and strategy. I want to work with people who have a mind for the bigger picture but ...
936 Views
Guild Education Director of Product Marketing • 10mo
Curious if you're asking about this because you're thinking of where to focus or how to structure a team. My answer is more from the perpsective of team structure, but h...
258 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
My go-to technical assessment is asking candidates to present a case study on a launch they have done in the past. This helps me evaluate:PMM craft—launches are a core co...
1072 Views
If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?
My most recent experience is doing partner marketing at Toast, which was on the same team as product marketing, doing partner product launches, running our partner program, doing sales enablement, and planning/executing campaigns. I have experience in content marketing at Tripadvisor (where I helped grow product adoption of a new product), and project management experience at the WiMAX Forum (where I empowered member companies like Hitachi, Siemens, GE, and more to bring WiMAX technologies to market as part of their product offerings).
Inscribe VP, Marketing • 5y
It sounds like you already have a lot of the relevant experiences to make your first jump into product marketing. We actually have someone on the product marketing team w...
1434 Views
Anthropic Product Marketing Leader • 4y
I love asking behavioral questions! As a hiring manager, I gain a lot of perspective about the candidate. As a candidate, you get the chance to stand out by storytelling—...
1973 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
A lot of product marketers will simply rehash their functional activities during their interview. They’ll talk about how they conducted messaging, built personas, created...
2111 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
For tenured PMM roles (e.g. team leads/directors or senior/principal PMMs who may not be team leads), I do ask for an assignment
We usually give an open question that mi...
3624 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If someone has at least some work experience, the most important questions I ask are along the lines of "tell me about your previous/current company - what do they do? Wh...
3744 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
The biggest trends we're seeing in the market are related to consumers having:more choicesless budgetmore pressure to performCausing:longer sales cycles"no decisions"stic...
1399 Views
What technical questions can we expect for product marketing interviews?
e.g. do we need to do a case study, draw insights from looking at data, etc.
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
For interviews for tenured PMMs (e.g. team leads/managers, or principal PMMs /senior ICs) , it is a common practice to ask for a case study or presentation based on a rea...
1767 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
No mentions of business impact. It's great to see experience with launches, sales enablement, and other PMM focus areas. But if you can't communicate the downstream posit...
969 Views
Honeycomb.io VP Product Marketing | Formerly Mparticle • 5y
The biggest mistake I see candidates making is that they do not spend time learning about the product and the space it operates in.
My recommendation is that you spend t...
2932 Views
How do you showcase to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
Atlassian Head of Lifecycle Marketing, Portfolio • 1y
Hopefully, there's at least 1 public example of the messaging and positioning (like the company website and/or product tour). You can show the website as it exists today,...
3693 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
It's true, you won't be able to provide them with a detailed 30-60-90 plan during the interview but you will be able to propose a framework that lays out your thinking. A...
2240 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
1. Invest in a Linkedin Premium account
2. Create a list of companies you'd like to intern for
3. Inmail their Heads of PMM or VPs of Marketing.
A good place to help bu...
410 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
Good question. As PMMs, our roles touch so many aspects of the company that ROI could be hard to define. My advice to every PMM is to think through the impact of their wo...
2522 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
The top three ways I recommend researching competitors are:READ as much as you possibly can about them online. This includes the competitor's website and published conten...
1291 Views
How can I improve my interviewing skills for a product marketing role?
I had my first interview in a long time recently and fumbled my way through it. How can I get better for next time?
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
At the end of the day, there is only one way - lots of practice. Everyone has failed an interview at least once. I know I have on multiple occasions. But as the late bask...
2149 Views
Riskified CMO • 5y
Sharing how I think about this as an industry marketer. My first step would be to huddle with my sales and product leaders and align common goals (where possible). If yo...
15229 Views
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • 6y
GTM is very broad and can mean so many things in industry. Strategic analysis and more marketing plan like, PPPP (packaging, pricing, placement, etc.), messaging/position...
2338 Views
Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 5y
My answer spans the top hard + soft skills:
Hard: Well-rounded across words and numbers. You often hear that PMMs have to be strong storytellers (framing, positioning, m...
1520 Views
Asana Senior Product Marketing Manager, Consumer | Formerly Slack, Deloitte • 3y
My advice would be to talk to a lot of people in PMM roles at the companies you're interested in. Even if there aren't open jobs now, this helps keep yourself top of mind...
513 Views
Anthropic Product Marketing Leader • 4y
One way that I like to prepare for an interview is to go in with the mindset that you are an investor (which you are, with your time!). As an investor, you want to learn ...
8815 Views
Bloomerang Senior Product Marketing Manager | Formerly Klaviyo, Lytx, Sony, HP, Qualcomm • 4y
@Jenna - I have to say one of my favorite parts of the way you interviewed me was the "fast fire" game. I still remember that! It was a great way to see if people really ...
2191 Views
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
Experian Product Marketing Manager | Formerly Crossover Health • 6y
Great recs! Thank you!!
2184 Views
How do you enable your teams to win when faced with other competitors in your space?
Which materials/key points/key themes you work on for them to know how to show your tool is better that the competitors'?
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
Differentiators
Good messaging smartly incorporates differentiators. Yes messaging is about the outcomes and benefits, it is about the category and the disruptions , it ...
1579 Views
Fundbox Product Marketing Manager • 8y
I appreciate your candor, Mike. Thanks!
2100 Views
Giant Stride Marketing Group President • 3y
There’s no single career path that leads to a product marketing position. In B2B SaaS companies, I have seen successful transitions to product marketing from product mana...
379 Views
Amperity SVP, Head of Marketing • 6y
When hiring a junior product marketer, I try and balance between hard and soft skills. For hard skills, I check to see if they are good at
Diagnosing the market
Identif...
3347 Views
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
I've always thought that Hubspot has done a great job with product marketing. They have great product market fit and their messaging and positioning is typically on point...
2655 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
Hi Kristine - I'm a big fan of internal transfers if they are available at your company! You'll have a benefit of knowing the dynamics of the business and be able to prov...
2069 Views
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • 6y
Try to make the switch in the company you are in already, will be very tough externally.
that said,
1. learn online - there is practically nothing you can't master in ...
886 Views