How do you advocate for adding features to the roadmap when competitors have them but they're not seen as a priority internally?
1 Answer
Iterable Head of Product Marketing • 6mo
Evaluate competitive features against your strategic priorities rather than reflexively responding to every competitor move.When advocating for features that competitors ...
384 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
How do you plan messaging for a product that isn't fully developed?How do you advocate for adding a new feature to the roadmap when it's something competitors have launched and customers are asking for, but internally it isn't seen as a priority?What definitely doesn't work when it comes to influencing the roadmap?