How do you plan messaging for a product that isn't fully developed?
It goes without saying that the quality will suffer to provide generic messaging - no real value to the customers. We've set deadlines and 'must haves' and trying our best to peel the layers of the onion to find the bright spot/use to market. Would love to get your thoughts if you have encountered this situation.
1 Answer
Career & Leadership Coach/ Former Director, Product Marketing • 5y
This is a tough one to answer without more context on your specific situation, but in general it sounds like you may be being asked to craft messaging for a product you d...
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