Sharebird

How do you plan messaging for a product that isn't fully developed?

It goes without saying that the quality will suffer to provide generic messaging - no real value to the customers. We've set deadlines and 'must haves' and trying our best to peel the layers of the onion to find the bright spot/use to market. Would love to get your thoughts if you have encountered this situation.

Answer
1 Answers
  1. Jasmine Jaume
    Jasmine Jaume

    Career & Leadership Coach/ Former Director, Product Marketing • 5y

    This is a tough one to answer without more context on your specific situation, but in general it sounds like you may be being asked to craft messaging for a product you don't believe truly meets customer needs.When you're in this situation it often means that PMM haven't been involved early enough in the product development process and product are throwing something 'over the wall' for you to launch. This is a common challenge for PMMs, and requires work to get PMM 'a seat at the table' and show ...Read More

    1,085 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors