How do you advocate for adding a new feature to the roadmap when it's something competitors have launched and customers are asking for, but internally it isn't seen as a priority?

Question

Jessica Webb Kennedy · Accepted Answer

This is always tough, for Trello this was trello.com/templates, it's something we had thought about doing for a long time but we didn't want to be overly prescriptive abo...

Anna Wiggins · Answer

I would start by understanding why it’s not seen as a priority - does this feature align with your overall product strategy? Perhaps this is an area that the company has ...

Katherine Kelly · Answer

A critical piece of information is missing from this question: why isn't it seen as a priority internally? There are several valid reasons not to launch something even if...

Alina Fu · Answer

This comes down to how leaders at your organization make decisions. For this specific scenario, I wonder which functions within a company are not aligned that this featur...

Elizabeth Grossenbacher · Answer

First I try to understand why it isn’t a priority. I’ve seen this happen a lot. Many times, it’s because our brilliant product managers are trying to build a better way t...

How do you advocate for adding a new feature to the roadmap when it's something competitors have launched and customers are asking for, but internally it isn't seen as a priority?

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