Anna Wiggins
Sr. Director Product Marketing at BlueVine

I would start by understanding why it’s not seen as a priority - does this feature align with your overall product strategy? Perhaps this is an area that the company has made a conscious choice not to enter.

However if this is simply a prioritization issue for the Product team, I suggest you quantify the impact. How many customers are asking for this and how many accounts or how much revenue are you losing by not having this option for your customers. Also, can you estimate if a customer adopting this feature would increase LTV?

Once you have this information I recommend getting your Leadership team involved so you can have extra support in the prioritization conversation.

Katherine Kelly
Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce
A critical piece of information is missing from this question: why isn't it seen as a priority internally? There are several valid reasons not to launch something even if your competitor has it and customers want it - the main one that comes to mind is that it takes you too far out of your core ...more
Jessica Webb Kennedy
Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, Lyft
This is always tough, for Trello this was, it's something we had thought about doing for a long time but we didn't want to be overly prescriptive about how people should use our product. That being said, we got a lot of inquiries about templates - and a LOT of other tools pro...more