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What definitely doesn't work when it comes to influencing the roadmap?

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2 Answers
  1. John Withers
    John Withers

    Atlassian Head of Product Marketing, Bitbucket • 1y

    Anything has the potential to influence the roadmap, but I’ll answer a slightly different question: What typically doesn’t work when it comes to influencing the roadmap. Any PM or Product leader who’s worth their salt will use a mix of quantitative and qualitative inputs to understand what they should build next, and so should you. Developing a roadmap, and keeping it updated, is both an art and a science. So here's what typically doesn’t work: Expressing opinions that aren’t informed by the dat ...Read More

    2,065 Views
  2. Dee Johns
    Dee Johns

    Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 4mo

    For me, what definitely doesn’t work is trying to influence the roadmap through force, volume, or last-minute urgency. Coming in late with strong opinions, especially once decisions are already forming, almost always backfires. It puts product teams on the defensive and positions product marketing as reactive rather than thoughtful. Another thing that doesn’t work is framing input as “marketing needs this” instead of grounding it in customer and business impact. Even good ideas lose weight when ...Read More

    173 Views

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