Product Marketing - Influencing the Product Roadmap

Would love to get your perspective on generating excitement around your new product, vs. continuous enablement on the core capabilities of your solutions

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What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.

I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.

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How can we leverage product marketing for post-feedback product updates? What's the best way to reintroduce a product to users who didn't initially like or understand it?

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How would you recommend a PMM influence the product team to think more about longer term value rather than just always building products geared towards low hanging fruit/quick money?

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What kind of PMM organizational structure is ideal for ensuring that PMMs are set up for success (in this case, to influence the Product roadmap)?

For eg: Should PMMs be aligned with PMs (we have a 3:1 mapping), or should PMMs be aligned with the market/buyer persona or something else?

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Our product team ships feature updates incrementally, how would you decide the scope of each of the feature changes? Do you market each of the feature updates as when they come out, or group them together? Thank you!

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What do you think of a public product roadmap for the customers as part of product marketing?

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At what stage should product marketing collaborate with product design on the design process?

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As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?

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How do you advocate for adding a new feature to the roadmap when it's something competitors have launched and customers are asking for, but internally it isn't seen as a priority?

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How do you manage and inform the futuristic vision of the product roadmap with current customer requirements / feedback?

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How and when do you integrate qualitative research throughout your product development and launch cycle?

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What are some effective methods for a PMM to have their research influence the product roadmap?

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What's the ideal working relationship between PMM <> PM?

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What kinds of market research do you do to shape the product roadmap and build, buy, and partner strategy? And more tactically, what format do you share your analysis?

I'm tasked with doing market research -- voice of the customer, competitive intelligence, and doing internal interviews -- to segment a new market and what we need to invest in to increase market penetration.

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How do influence the product roadmap when you need extra validation i.e. balance opportunity with risk?

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What are some best practices for making sure brand voice and attributes come through during the product design process?

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How can PMMs get involved in the early stages of Product development, and how much influence should a marketing strategy have on the overall vision for a product?

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Should product marketers be "influencers" or "partners" in product roadmap decisions?

As an influencer you might just share market and customer research, competitive intel, etc. as another input for PM to consider in their own decision making; whereas if you're a true partner, you're discussing and debating with them, as equals, what product roadmap decisions should be and why, where PMs and PMMs bring different inputs and value to the table as equals. Thoughts on being an "influencer" vs. being a "partner" in guiding the product roadmap? Thank you.

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What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?

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How do you manage launches when the product team has a difficult time sticking to timelines?

This makes launches pretty difficult to manage without creating large lapses in communication.

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Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)

Particularly interested in technical products, but also curious for nontechnical.

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What does your product marketing team org structure look like?

Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?

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What's your framework to prioritizing needs / deliverables when establishing product marketing?

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In what ways can product marketing share the roadmap externally?

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What criteria is evaluated before determining if a request or idea is submitted to product? When it is submitted, what is the prioritization process?

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What's the best way to communicate learnings to product teams?

Are there best practices or particular formats that are best communicate - i.e. workshops, presentations, meetings

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As a product marketer, how do you manage product teams that are poor at scoping releases? Especially as they apply to changing release dates and minor updates.

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