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Influencing the Product Roadmap

Influencing the Product Roadmap

In a product-led company, it's common that both Product and Product Marketing are involved in conducting customer/market research to inform the roadmap. How can the teams effectively aggregate past and ongoing, new findings, and who should lead this initiative?
2 Answers
What are some ways you can influence the roadmap as a product marketer when working with a strong-willed and difficult to work with product manager?
5 Answers
How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?
3 Answers
What are some effective methods for a PMM to have their research influence the product roadmap?
2 Answers
How often does Product assess the roadmap with GTM teams, and what does that "negotiation" process look like?
1 Answer
What are the things we SHOULD NOT do if we want to influence the roadmap?
3 Answers
How do you balance relying on customer feedback to influence the product roadmap vs identifying innovation opportunities?
3 Answers
How is industry analyst input factored into roadmap? Is it viewed is higher or lower value than customer input?
2 Answers
How much do you rely on sizing & stackranking opportunities to influence? If so, how do you do this type of analysis?
1 Answer
How can I, as the sole PMM, most effectively lead the product roadmap alongside the product team without getting overly involved in product initiatives and overstepping?
1 Answer
Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well?
1 Answer
How can you influence the roadmap when product managers have to plan so far in advance?
1 Answer
How to influence the roadmap when product managers are held to their own goals that only mildly align with yours?
1 Answer
How do market facing stakeholders (sales, SDR, PMM, marketers...) typically provide effective feedback to product?
1 Answer
How do you influence products managers with long tenure in the space they operate in?
1 Answer
Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness?
1 Answer
How do you balance customer input from PMM with what PM is already gathering?
1 Answer
What definitely doesn't work when it comes to influencing the roadmap?
1 Answer
How do you influence the product roadmap from an annual perspective? What is the criteria for prioritization? (Think: Planning)
1 Answer
What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
9 Answers
Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
15 Answers
How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?
19 Answers
How to make sure the voice of our consumer is heard when product marketing may not be involved during the product roadmap development process.
9 Answers
What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
29 Answers
What type of marketing activities should be considered in parallel while products are in development?
6 Answers
How can you influence the product roadmap if the product team has historically worked in silos and aren't necessarily interested / don't value PMM feedback?
4 Answers
How do we influence the roadmap if there is a separate team doing customer research?
3 Answers
Tips to influence the product roadmap with none-to-little budget?
3 Answers
What cadence would you suggest speaking with the Product team about roadmap?
5 Answers
How do you leverage Competitive Intelligence to influence the Product Roadmap?
4 Answers
How do you influence the roadmap for highly technical products?
2 Answers
How do you influence the roadmap when everything requires an ROI?
1 Answer
How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?
Specially for B2B products, where your buyers are companies that need visibility for their own developments
4 Answers
How does your approach to influencing a 3 year product vision vs. next quarter or next year's product roadmap differ?
5 Answers
How do you influence the roadmap at an enterprise company where product managers have long tenure?
3 Answers
How can product marketing manager influence a product roadmap when the roadmap is already full with multiple requests from customers, product vision or engineering items?
2 Answers
In what ways can Product Marketing share the roadmap externally?
1 Answer
What is the best approach to influencing product roadmap in an enterprise organisation?
1 Answer
What is typically the timeline that you’re committing to for influencing the product roadmap for launches versus exploration?
2 Answers
How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?
2 Answers
What tools should Product Marketing use to relay customer feedback to Product management?
4 Answers
What is product marketing's role in a product-led growth company?
6 Answers
How does the influence on the product road map vary in a regional versus an HQ office?
1 Answer
How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)
12 Answers
What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?
14 Answers
How do you deal with other departments 'taking' major projects and core product marketing responsibilities for themselves simply because they have resources and product marketing has a weak stance in the company, without supportive leadership and has only one or two Product Marketing Managers (who are therefore barely staying on top of product launches)?
6 Answers
What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research.
6 Answers
How do you influence the product roadmap so that features and/or fixes stemming from VOC/customer feedback make it into the priority?
5 Answers
What, ideally, should product marketing's role be in developing the roadmap for a SaaS company?
5 Answers
Did you ever consider attributing publicly damaging negative reviews a somewhat higher weight, within any kind of equation that connects user feedback/requests with product roadmap decisions?
5 Answers
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