How do you craft messaging for an MVP that only has a portion of the functionality of it's entire roadmap when it goes to market?

This is a problem we often face at You.com, where we sprint to bring new features to market and iterate over time, rather than waiting until the final vision for the feature is realized.

The way I like to approach this problem is by designing messaging and related collateral for the desired end-state—where we are going—and then working backward to strip away features for the initial release.

This approach helps maintain continuity in messaging as the feature set evolves, bringing clarity to users and internal teams.