This is a problem we often face at You.com, where we sprint to bring new features to market and iterate over time, rather than waiting until the final vision for the feature is realized. The way I like to approach this problem is by designing messaging and related collateral for the desired end-state—where we are going—and then working backward to strip away features for the initial release. This approach helps maintain continuity in messaging as the feature set evolves, bringing clarity to user ...Read More
How do you craft messaging for an MVP that only has a portion of the functionality of it's entire roadmap when it goes to market?
-
2,372 Views
Related Ask Me Anything Sessions
Iterable Director, Platform Product Marketing, Holly Clare on Messaging
February 18 @ 10:00AM PT
Splunk Director, Product Marketing, Rinita Datta on Messaging
February 17 @ 10:00AM PT
Top Product Marketing Mentors
-
Nicole SmaylingView ProfileProduct Marketing Director | AI, Data & Apps Portfolio · Salesforce
-
Kuber SharmaView ProfileSr. Director of Product Marketing · UiPath
-
Jessica SeitzView ProfileHead of Product Marketing, Platform Experiences & Agents · Atlassian
-
Elizabeth BaierView ProfileSenior Manager, Product Marketing, Okta Emerging Products · Okta
-
Lara McCaskillView ProfileSenior Director, Head of Portfolio PMM, Strategy Collection · Atlassian
-
Jeremy HemsworthView ProfileSr. Director of Product Marketing · Atlassian
-
Sahil SethiView ProfileVice President - Global Product Marketing · Freshworks
-
Shar PatelView ProfileSenior Director, Platform and AI Product Marketing · ServiceNow
-
Desiree MotamediView ProfileCMO - Next Gen Platform · Salesforce
-
Mallory Sword GlennView ProfileDirector, Product Marketing · Okta