How do you craft messaging for an MVP that only has a portion of the functionality of it's entire roadmap when it goes to market?
Ben Geller
You.com Director, Product Marketing | Formerly LinkedIn • July 3
This is a problem we often face at You.com, where we sprint to bring new features to market and iterate over time, rather than waiting until the final vision for the feature is realized.
The way I like to approach this problem is by designing messaging and related collateral for the desired end-state—where we are going—and then working backward to strip away features for the initial release.
This approach helps maintain continuity in messaging as the feature set evolves, bringing clarity to users and internal teams.
506 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Brianne Shally
Nextdoor Ex-Head of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Susan "Spark" Park
Monzo Director of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Jeff Hardison
Calendly VP of Product Marketing
Jane Reynolds
Match Group Director of Product & Brand Marketing, Match Group North America
Related Questions
What third-party services do you use for panel testing?
what are the pros and cons of each?
How you used these insights to impact the product roadmap with PMs?Should messaging/positioning change from release to release? Or should it be broad enough to carry you through at least a year?What are you best practices for creating differentiated messaging while still keeping it simple/not too full of jargon so it best resonates with customers? How do you measure the impact of product marketing in your company?How are product and brand marketing similar? Different? Or are they really the same thing?!How do you handle disagreements about who is the ICP for your product?