Where is the best location for product marketing case studies, if any? If not, how do you reccommend an aspiring product marketer to get acquainted with the particular, day-to-day activities of the career besides an internship?

Because Product Marketing can encompass a variety of different roles and responsibilities depending on your organizational structure and company size, I haven’t found a great location other than Sharebird (via AMAs) or HubSpot Blogs where people can actually share specific Product Marketing case studies. Nevertheless, Product Marketing is Marketing and a lot of my inspiration for the work that I’ve done can be derived from insightful books, leaders and conferences. These I would like to share with you:

Books I recommend: Blink and The Tipping Point by Malcolm Gladwell; The Purple Cow by Seth Godin; Start with WHY by Simon Sinek; Pre-Suasion by Robert Cialdini and Building a StoryBrand by Donald Miller.

TED Talks for marketing inspiration: How Great Leaders Inspire Action , Simon Sinek; How to Get Your Ideas to Spread , Seth Godin; Choice, happiness and spaghetti sauce, Malcolm Gladwell; The Best Stats Yo u’ve Ever Seen, Hans Rosling; How to Speak so that People Want to Listen , Julian Treasure; The Power of Vulnerability , Rene Brown

Conferences for Marketing inspiration: SXSW ; INBOUND ; Festival of Marketing