Has B2B and B2C messaging becoming more similar as time has gone by?
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Can you share the messaging framework that you use?How do you test your messaging? How can you know what your target audience likes/doesn't like? Is interested in or finds boring?What are the best practices that you have employed to create a closed-loop product messaging? What’s one piece of tactical advice and one piece of strategic advice for a small company (2 person marketing team) that’s doing a product launch and company rebrand at the same time?How do you distill the 'WHY' of your brand down into your product value propositions? Any frameworks or exercises to support this process across different market segments?What are some common messaging themes between B2C and B2B and where is messaging completely different?