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Has B2B and B2C messaging becoming more similar as time has gone by?

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2 Answers
  1. Varun Krovvidi
    Varun Krovvidi

    Resolve AI Product Marketing | Formerly Google • 1y

    Very interesting question. I'll be honest that I do not have a ton of experience in B2C messaging, but I wanted to dive deep into "why" it might be more similar or different. Let's do this together by digging into the foundation of effective messaging and its constituent parts: The story: This is the core narrative you're crafting, the essence of your message. It involves the problems you're addressing, the solutions you offer, and the transformation your product or service enables. The context: ...Read More

    7,296 Views
  2. Sean Lauer
    Sean Lauer

    AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y

    Whether you're marketing a B2B or a B2C product, you're always marketing to people. The key to PMM, and the key to marketing in general, is developing a deep understanding of the people that matter—users, buyers, influencers, etc. If you can create messaging that resonates with the right people, then it will be impactful. This doesn't change whether you're marketing a B2B or a B2C product.

    677 Views

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