When running a refresh / update or complete transformation of messaging and positioning how do you kick this off in a structured way and then drive alignment?
How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?
What should I do differently? Developers do not want to be sold to.
Mentor | Author | Product Marketing Influencer, Inspire. Influence. Impact. | Formerly Lenovo | Dell Boomi | GoodData • December 5
What third-party services do you use for panel testing? what are the pros and cons of each? How you used these insights to impact the product roadmap with PMs?
How do you approach messaging differently for developer audiences than you might if targeting non-developer b2b audiences?
What's the best way to rapidly test if your messaging is working as intended? Related question - how do you know if your messaging is working or not?
Which marketing channels do you use to reach dev audience during your launch? Do you ignore emails? Do you use dev communities?