Question Page

How do you plan and strategize for annual product marketing activities and objectives?

1 Answer
Horacio Zambrano
Horacio Zambrano
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM AdvisorDecember 6

For me, it's important to align PMM activities (and others) from the top down, realizing that there are always changes as the year goes on:

1. Business (Strategy) Goals

2. Marketing Goals and Strategy to achieve #1 (includes GTM strategy/plan) - chunked into quarters

3. PMM objectives and plan (in support of #2) - chunked into months by individual or product

...Read More
1216 Views
Improving Sales Enablement
Thursday, September 26 • 12PM PT
Improving Sales Enablement
Virtual Event
Michelle H
Cinthya Anand
Janan Lewars
+139
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Morgan (Molnar) Lehmann
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing