How do you manage frequent launches without just being noise in the market and to customers?
My product team mainly launches product features and enhancements to existing products.
4 Answers
Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y
Shipping as much customer value as possible is always the goal, but it can create a challenge when you’re trying to craft a consistent narrative throughout the year. The ...
5103 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
Congratulations on working for such an innovative company. Having frequent product enhancements is a good thing, and help creates the perception that you are an innovatio...
1239 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
Bundle them! Look at the list of feature enhancements, and try to find a story that connects them. Bonus points if you can relate them back to higher-level product messag...
330 Views
Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
Adopt an in-app messaging tool that you can use to provide 100% of product feature updates. Plan configuration of the widget so that it doesn't bother users, but does ap...
402 Views
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