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Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • January 23
How do you choose the right channels to activate the audience when you're launching a brand new product?
What are the most common hurdles you encounter that prevent launches from achieving their goals and conversely are there challenges you prepare for that never really materialize?
What stage in the product lifecycle is best for a product launch? What effort would you put into launching a product that is still very much an MVP?