Can you share some good examples of end-to-end execution for a product launch?

Every launch is different, but here is a good starting point!  Identify key stakeholders - I like to do a kickoff before a big launch wiht a POC from key teams including legal, pricing, CS, etc. as needed Align the team around the product - talk about WHAT the product is, WHY it matters, and the opportunity this brings for the company Develop a story behind the product launch and define your messaging Prepare a launch plan (and find a streamlined way to track progress) Define your success metric ...Read More

I feel like the answer to this could be it's own book. 😊 Ultimately, a PMM should be the "quarterback" of a launch and should be driving success at each stage. From the moment you hear about a large launch coming you should focus on: Aligning the team around that product Communicating clearly and effectively Sharing information about what the product is, and why it matters Holding team members responsible for their part in the launch Organizing feedback, and day-of launch activities Doing a retr ...Read More

A good product launch has the following attributes: Data-backed. You've identified the business need, verified use cases, validated addressable market (and revenue outcomes) and mapped to target audiences. Differentiated. You've researched why this launch is unique, compelling, and meaningful against alternative solutions and the status quo. In other words, you've clearly articulated why anyone should care. Targeted. You've identified who this launch serves, at the right journey stage, and at th ...Read More

In my playbook there are 8 steps to a successful product launch: Identify the key stakeholders Outline the deliverables and set the dates and the measures Define your messaging Track progress towards the plan. This is where you start having weekly stand ups. Execute! The day of the launch Measure success and impact Celebrate the wins of your launch - making sure people feel celebrated and rewarded Create an ongoing adoption strategy Ryane Bohm and myself actually spend some time explaining these ...Read More