2 answers
Vice President, Product Marketing at Gong.io
In my playbook there are 8 steps to a successful product launch:
- Identify the key stakeholders
- Outline the deliverables and set the dates and the measures
- Define your messaging
- Track progress towards the plan. This is where you start having weekly stand ups.
- Execute! The day of the launch
- Measure success and impact
- Celebrate the wins of your launch - making sure people feel celebrated and rewarded
- Create an ongoing adoption strategy
Ryane Bohm and myself actually spend some time explaining these steps in details in our presentation given at a product bootcamp and called “Building the ultimate playbook launching new products”, check it out: https://info.gainsight.com/product-led-bootcamp-growth-webinar.html
Director of Product Marketing at Iterable
I feel like the answer to this could be it's own book. 😊
Ultimately, a PMM should be the "quarterback" of a launch and should be driving
success at each stage. From the moment you hear about a large launch coming you
should focus on:
* Aligning the team around that product
* Communicating c...more
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