Can you share some good examples of end-to-end execution for a product launch?

In my playbook there are 8 steps to a successful product launch: Identify the key stakeholders Outline the deliverables and set the dates and the measures Define your messaging Track progress towards

A good product launch has the following attributes: Data-backed. You've identified the business need, verified use cases, validated addressable market (and revenue outcomes) and mapped to target audi

Every launch is different, but here is a good starting point!  Identify key stakeholders - I like to do a kickoff before a big launch wiht a POC from key teams including legal, pricing, CS, etc. as n

I feel like the answer to this could be it's own book. 😊 Ultimately, a PMM should be the "quarterback" of a launch and should be driving success at each stage. From the moment you hear about a large