What was the hardest product launch you've done in your product marketing career and why?
Figma Vice President, Product Marketing • 6y
Launching the Figma Community. Some quick context: Figma Community is a space where individuals and brands can create a public profile and publish design files to the wor...
7180 Views
Webflow Chief Marketing Officer • 5y
I’ve had my fair share of challenging product launches in my career. The Tier 2s that you desperately want to become a Tier 1. The launches that you, as a product markete...
2534 Views
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Okta SVP Product Marketing • 4y
This was a product I helped launch more than a year ago. It was a product that had high market demand and was long overdue for the target buyers. If you reference the q...
3050 Views
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 4y
Spotify Video Ads Why: I had a new boss that did not trust me yet, nor hired me and didn't understand my Google background and I needed to gain their trust as well as the...
1852 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
Oof, I’m not sure I want to relive those memories! I think every product launch is an opportunity, there are new challenges that arise and problems to solve. I’ve led and...
1204 Views
Iterable Chief Marketing Officer • 3y
One of the most challenging product launches I’ve done was the launch of Box Drive. It was challenging for 2 reasons: 1) we were dead last to market from a product compet...
1556 Views
Veeam Software SVP, Product Marketing • 4y
Hands-down, Zoom Hardware as a Service. The messaging and positioning were quite simple, definitely the easiest part... the hard part was steering a purely SaaS company t...
837 Views
Related Questions
What do you find most challenging about launching a new product that is also your company's first product?What are your biggest challenge is setting up a product launch process?Can you tell us about a time when a product launch was challenging to execute? What made it challenging, and how did you adapt to the challenges?What are the key challenges you always struggle with as part of a product launch?What's a common mistake you see companies make with regard to product launches?