GTM is very broad and can mean so many things in industry. Strategic analysis and more marketing plan like, PPPP (packaging, pricing, placement, etc.), messaging/posit...Read More
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Cybersecurity CMO from a product marketing base
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
For me, it's important to align PMM activities (and others) from the top down, realizing that there are always changes as the year goes on: 1. Business (Strategy) Goal...Read More
What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing?
I think showing a promotion within an organization signals something a bit more special than a title change across organizations, so that is a way to motivate someone ...Read More
We did more portfolio marketing at Cisco/Juniper where we had many "cybersecurity" problems, whereas in early-stage start-ups and fewer product companies I feel it's m...Read More
Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysi...Read More
How can I break the ceiling from Sr. Product Marketing Manager to the next level (director or team lead)?
All of the above. To create those higher level relationships internally and project more seniority, you need to be/sound as strategic (about your industry, competition...Read More
Tips on how to switch jobs from a traditional marketing role in to product marketing in software, when you have no experience in the tech industry and have not been a product marketer before?
Try to make the switch in the company you are in already, will be very tough externally. that said, 1. learn online - there is practically nothing you can't master i...Read More
Credentials & Highlights
CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc.
Lives In Palo Alto, CA
Knows About Product Marketing Career Path, Building a Product Marketing Team, Establishing Produc...more