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Horacio Zambrano

Horacio ZambranoShare

CMO, TruU.ai ; B2B GTM/PMM Advisor, Truu, Inc.
About
Cybersecurity CMO from a product marketing base
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Horacio Zambrano
CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc. June 8
GTM is very broad and can mean so many things in industry. Strategic analysis and more marketing plan like, PPPP (packaging, pricing, placement, etc.), messaging/posit...Read More
Most Recent
Horacio Zambrano
CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc. December 5
For me, it's important to align PMM activities (and others) from the top down, realizing that there are always changes as the year goes on: 1. Business (Strategy) Goal...Read More
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Horacio Zambrano
CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc. December 4
I think showing a promotion within an organization signals something a bit more special than a title change across organizations, so that is a way to motivate someone ...Read More
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Horacio Zambrano
CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc. June 8
We did more portfolio marketing at Cisco/Juniper where we had many "cybersecurity" problems, whereas in early-stage start-ups and fewer product companies I feel it's m...Read More
Most Recent
Horacio Zambrano
CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc. December 4
Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysi...Read More
Most Recent
Horacio Zambrano
CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc. December 4
All of the above. To create those higher level relationships internally and project more seniority, you need to be/sound as strategic (about your industry, competition...Read More
Most Recent
Horacio Zambrano
CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc. June 8
Try to make the switch in the company you are in already, will be very tough externally.  that said,  1. learn online - there is practically nothing you can't master i...Read More
Credentials & Highlights
CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc.
Lives In Palo Alto, CA
Knows About Product Marketing Career Path, Building a Product Marketing Team, Establishing Produc...more