Horacio Zambrano

GTM is very broad and can mean so many things in industry. Strategic analysis and more marketing plan like, PPPP (packaging, pricing, placement, etc.), messaging/position...

For me, it's important to align PMM activities (and others) from the top down, realizing that there are always changes as the year goes on: 1. Business (Strategy) Goals ...

We did more portfolio marketing at Cisco/Juniper where we had many "cybersecurity" problems, whereas in early-stage start-ups and fewer product companies I feel it's more...

Try to make the switch in the company you are in already, will be very tough externally. that said, 1. learn online - there is practically nothing you can't master in ...

I think showing a promotion within an organization signals something a bit more special than a title change across organizations, so that is a way to motivate someone to ...

Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysis a...

All of the above. To create those higher level relationships internally and project more seniority, you need to be/sound as strategic (about your industry, competition, t...