How do you use insights to inform your marketing or CX strategy?
1 Answer
Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, Cortex • September 6
Personally, I like to look at insights not just from competitive products but also from the SaaS industry in general on how to best position and message our product or premium customer solution.
There are 15 odd examples in this doc below on some great positioning/messaging.
https://coda.io/d/_d-HTSgcQEqK/B2B-PMM-Playbook-Sample_suu2d/
For example - There is a great example of how Algolia combines their ROI calculator with a Case study and tech docs to link to help a prospect understand the potential value from the product, social proof of that value, and also answer how easy it is to deploy the solution to see the value.
You can apply this to most SaaS products and the messaging becomes really powerful.
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