Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
Personally, I like to look at insights not just from competitive products but also from the SaaS industry in general on how to best position and message our product or premium customer solution. There are 15 odd examples in this doc below on some great positioning/messaging. https://coda.io/d/_d-HTSgcQEqK/B2B-PMM-Playbook-Sample_suu2d/ For example - There is a great example of how Algolia combines their ROI calculator with a Case study and tech docs to link to help a prospect understand the pot ...Read More
1,369
Views
