Abhishek Anbazhagan
Product Marketing Manager, Cortex, Palo Alto Networks
About
Currently Building: https://productmarketingexamples.com/ Abhi is an experienced strategy and marketing consultant who has been building products and organizations in one way or the other throughout his career. Currently, he is on a mission to col......more
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Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, Cortex • September 6
Personally, I like to look at insights not just from competitive products but also from the SaaS industry in general on how to best position and message our product or premium customer solution. There are 15 odd examples in this doc below on some great positioning/messaging. https://coda.io/......Read More
565 Views
Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, Cortex • September 6
Outside of regular prep, read the description and identify what they are most looking for. I sometimes like to copy-paste the description into a word cloud tool: https://worditout.com/word-cloud/create to see what are the most commonly used words and make it point to speak to those in my intervie......Read More
542 Views
Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, Cortex • September 6
While all marketing aims to solve a customer problem. When it comes to category creation, you are going to focus a significant portion of your time convincing Analysts and Press that your articulation of the problem is unique and hasn't been done before. You then use your product-adoption/sale......Read More
535 Views
Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, Cortex • September 6
PLG doesnt change the role of PMM. If anything a PMM becomes even more important cause in PLG, you are not training a sales team but your website/landing page to be your leading sales rep. PMMs need to focus on conveying the value/outcomes message, handle objections, address FAQ on the landing......Read More
523 Views
Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, Cortex • September 6
Best case scenario - Beta customer/s are willing to do a named case study with video talking about the launch Worst case - Beta customer/s quotes from the PM calls can be anonymized and shared on the website/launch blog If it is a really significant launch, something that is going to affect i......Read More
452 Views
Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, Cortex • September 6
At launch, it is measured through qualitative sales feedback and top-level metrics for the landing page/social engagement. Post-launch, go on shadow sales meetings to see customer reactions to pitch, and listen to sales call recordings. If you've done your research before launch well, your cu......Read More
279 Views
Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, Cortex • September 6
SDR/BDR - Call Scripts. Your entire messaging doc is condensed to fit into one page in a manner that you can pick the most incompetent off the street and in a matter of minutes, they'd be able to uncover pain, position your solution and book a meeting. This is the single biggest piece of collater......Read More
250 Views
Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, Cortex
productmarketingexamples.com
Compiled over 150+ examples of good product marketing (messaging, positioning, customer marketing, etc.)Credentials & Highlights
Product Marketing Manager, Cortex at Palo Alto Networks
Formerly Xpanse, Cisco Meraki, Ripple
Studied at Duke University
Lives In San Francisco, CA
Hobbies include http://productmarketingexamples.com/
Knows About Category Creation, Competitive Sales Enablement, Analyst Relationships, Messaging, Pr......more
Speaks English, German, Hindi, Tamil, Kannada