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Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
PLG doesnt change the role of PMM. If anything a PMM becomes even more important cause in PLG, you are not training a sales team but your website/landing page to be your ...
1496 Views
Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
Outside of regular prep, read the description and identify what they are most looking for. I sometimes like to copy-paste the description into a word cloud tool: https://...
1415 Views
Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
Personally, I like to look at insights not just from competitive products but also from the SaaS industry in general on how to best position and message our product or pr...
1365 Views
Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
While all marketing aims to solve a customer problem. When it comes to category creation, you are going to focus a significant portion of your time convincing Analysts an...
818 Views
Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
Best case scenario - Beta customer/s are willing to do a named case study with video talking about the launch Worst case - Beta customer/s quotes from the PM calls can be...
571 Views
Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
At launch, it is measured through qualitative sales feedback and top-level metrics for the landing page/social engagement. Post-launch, go on shadow sales meetings to s...
334 Views
Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
SDR/BDR - Call Scripts. Your entire messaging doc is condensed to fit into one page in a manner that you can pick the most incompetent off the street and in a matter of m...
310 Views
Abnormal Security Senior Product Marketing Manager
productmarketingexamples.com
Compiled over 150+ examples of good product marketing (messaging, positioning, customer marketing, etc.)Credentials & Highlights
Senior Product Marketing Manager at Abnormal Security
Formerly Xpanse, Cisco Meraki, Ripple
Studied at Duke University
Lives In San Francisco, CA
Hobbies include http://productmarketingexamples.com/
Knows About B2B Product Marketing KPI's, Category Creation, Analyst Relationships, Competitive Sa...more
Speaks English, German, Hindi, Tamil, Kannada