What are the core elements of every good feature launch?
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
Feature launches can be a snoozefest. If it's just a feature launching, is it worth publicizing this to the customer? Every launch should have is a packaged story of...
934 Views
Close Head of Product Marketing • 5y
On average our PMMs sync with their PM counterparts on a weekly cadence. At Intercom the ratio of PMM to PM is usually 1:4. Quarterly meetings include roadmap review sess...
1340 Views
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Inngest Head of Marketing • 3y
I'd say this can change based on the organization, contributing teams, goals for the launch, market you're in, audience... but a few things I would never launch without: ...
843 Views
Origin VP of Marketing | Formerly Uber • 3y
A good product launch starts with a deep understanding of the customer – who you are building for, their needs/pain points, how to reach them. Building a phased research ...
1048 Views
Workhuman Head of Product Marketing • 2y
Core elements of a good feature launch include: The messaging. This should clearly define what the feature is, the value it brings, and how it's differentiated in the ma...
628 Views
Zendesk Director of Product Marketing • 3y
When I think of a successful feature launch, I think of a couple of aspects: Business value: Were customers asking for something like this? What problem does it solve f...
697 Views
Related Questions
What factors do you consider when assessing how big or small a launch has to be?Could you walk us through your most successful product or feature launch?Do you tier your launch stages based in cost?How do you manage launches for "me too" features that are table stakes in your competitive set? Do you take a different approach for these vs features that are truly differentiated?What collateral do you include for each launch? What are the best metrics to showcase success from a launch?